DDB New York conceived of this stop-motion animation video for the Wildlife Conservation Film Festival (WCFF), which has its upcoming centerpiece event, the film fest, running from Oct. 17-23 at the Marjorie S. Deane Little Theater in NYC.
Titled Dream, the short captures the plight of four animals suffering at the hands of humans. Set to a newly recorded version of the classic song “I Dreamed a Dream,” the emotional portrayal begins with animals in their natural habitats singing when their life was good. As the song shifts in tone, the animals continue to sing as their lives are threatened by man-made threats to their lives and environment. DDB worked with the animation production company Zombie Studio and music and sound partner Mophonics to bring this song to life.
The song features guest vocalists Natalie Bergman (as the rhino), Ryan Merchant (whale), Kenan O’Meara (pelican) and Tal Altman (seal).
WCFF is an organization that creates public awareness programs that inform, engage, and inspire audiences about the need for, and importance of global biodiversity protection. The pro-bono video for the organization will run online (WCFF.org), on WCFF social platforms (Facebook, Instagram, Twitter, YouTube, Vimeo), and at WCFF events before, during, and after the October festival, as well as through PR efforts.
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Credits
Client Wildlife Conservation Film Festival (WCFF) Agency DDB New York Icaro Doria, chief creative officer; Thiago Carvalho, creative director; Bruno Oppido, head of art/creative director; Guilherme Racz, associate creative director/art director; Lucas Casao, associate creative director/copywriter; Ed Zazzera, head of production; Amanda Van Caneghem, sr. producer; Linda Bres, music/talent manager. Animation Zombie Studio, Sao Paulo, Brazil Natalia Gouvea, EP; Paulo Garcia, EP/story supervisor/prodn designer; Bruno Monteiro, supervising animator; Guilherme Oller, story supervisor; Saul Fonseca, Thiago Hoisel, lead concept & storyboarding; Mauricio Sampaio, Steferson Rocha, lead modeling team; Gustavo Soares, Guzz Soares, Marcel Fukuwara, Otavio Liborio, modeling team; Alex Angelis, Bruno Carias, Dreek Henriques, Diego de Paula, Jonathan Edward, Jorge Zagatto, Mallo Ryker, Marcelo Zanin, Michel Denis, Paulo Lombardi, Rafael Polanczyk, Raphael Sousa, animation; Heber Conde, effects lead; Claudio Jr., Gabriel D’orazio, Mauricio Alvarenga, Paulo Sampaio, Yohannda Geb, shading, lighting & rendering; Amanda Andrade, Arhur Mask, Paulo Tornio, Thiago Almeida, Walfrido Monteiro, concept art & storyboarding. Directed by Zombie Studio. (Toolbox: Maya, 3D Max, Photoshop, Corona, ZBrush, Phoenix, V-Ray, Deadline). Music “I Dreamed A Dream” by Alain Boublil, Claude-Michel Schonberg, Jean-Marc Natel and Herbert Kretzmer. Music & Sound Mophonics, Culver City, Calif. Roberto Murguia, music arranger/performer; Casey Gibson, additional production/mixing; Jeffrey J. Byron, sound designer; Stephan Altman, creative director; Amanda Fink, sr. producer; Kristoffer Roggemann, creative producer. Audio Post Mophonics, Culver City, Calif. Michael Haziza, mixer; Casey Gibson, additional production/mixing.
Brazilian cosmetics company O Boticário has launched its Christmas campaign with a five-minute short that seeks to spark reflection on intra-family stress and the impact that words can have on our closest relationships. The inspiration came from a poll sponsored by the brand, conducted by consulting firm On The Go. The results revealed that 86% of Brazilians have been the victims of family bullying, but just 17% of them discuss the issue openly.
The film, created by AlmapBBDO, São Paulo, and directed by YOUTH of production company THE YOUTH, portrays the scenario laid out in the poll: the commonest kinds of family bullying are related to comments about physical appearance (50%) and comparisons between relatives (80%). We meet Camila, a young woman who flips through an album of Christmas photos only to be reminded of harsh comments from loved ones--especially her godmother, whose jabs about her body and appearance cast a shadow over family gatherings and wound up reinforcing rigid beauty standards.
“It’s not an easy topic to approach, and that’s why it’s so necessary,” explained Carolina Carrasco, director of branding and communications for O Boticário. “With this campaign, we’re able to reinforce just how important positive words can be, especially since 71% of people who’ve been bullied believe that affectionate gestures and comments can positively transform family relationships. That’s why we’d like to invite people to show their love out loud, and to leave marks of love.”
To encourage those behaviors and show the power of words this Christmas, O Boticário has created the concept “Words leave marks--let them be of love.” The film shifts between past and present, moving toward reconciliation as it shows just how... Read More
