Horror film cliches abound in this PSA as we see a naive girl make all the wrong decisions associated with a victim on the path to certain death. She hears a foreboding noise and heads straight for it, with malfunctioning flashlight in hand. She tries to get away in a car that won’t start. But her senseless death isn’t so senseless as organ donation means her passing isn’t for naught. Being an organ/tissue donor can make all the difference in the world to needy recipients and their families.
Steve Rogers directed this horror movie spoof, "Deja vu 2," for DDB Paris and its client, French Agence de la biomédecine. The goal is to get young people to see the merits of organ and tissue donation.
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Credits
Client French Agence de la biomédecine Agency DDB Paris Alexander Kalchev, creative director; Patrice Dumas, copywriter; Corinne Persch, TV producer; Jean-Luc Bravi, Sébastien Genty, Isaure Goetz, Julianne Sanson Ribaut, agency leads. Production La Pac Steve Rogers, director; Nicolas Karakatsanis, DP.
This holiday season banking/financial services company Erste Group and ad agency Jung von Matt DONAU, Vienna, present “Carry the light,” a tender reimagining of a journey that shaped history, told through the eyes of the animal who carried it forward. Directed by Daniel&Szymon of Arts & Sciences, the film follows a humble donkey’s quiet path from burden to purpose, echoing a universal longing to be seen, valued, and believed in.
Echoing Erste Group’s ongoing #glaubandich (“believe in yourself”) brand platform, the story explores how small acts of kindness and faith can inspire transformation. As the donkey carries Mary and Joseph toward Bethlehem, his awakening becomes a metaphor. “Erste’s 2025 Christmas campaign reminds us that hope and gentleness often come from the smallest among us. It’s a story about compassion, determination, and the idea that each of us carries something meaningful to give. In a world like ours, it’s more important than ever to inspire people—to show respect, offer support, and encourage everyone to believe in their own strength,” says Nina Pentek, responsible for the production at Erste Group. “We also want to remind people that no matter how things may seem, they can always find a light within themselves—and that light can make all the difference!”
Mike Nagy, managing director and executive creative director at Jung von Matt DONAU, added, “This is a small story with a big heart. It was important for us to tell the #believeinyourself message in a festive, emotional context — while standing apart from typical seasonal advertising.”
Shot in the breathtaking Atlas Mountains of Morocco by cinematographer Barry Ackroyd, ASC (The Hurt Locker, Detroit, A House of Dynamite), the... Read More
