Horror film cliches abound in this PSA as we see a naive girl make all the wrong decisions associated with a victim on the path to certain death. She hears a foreboding noise and heads straight for it, with malfunctioning flashlight in hand. She tries to get away in a car that won’t start. But her senseless death isn’t so senseless as organ donation means her passing isn’t for naught. Being an organ/tissue donor can make all the difference in the world to needy recipients and their families.
Steve Rogers directed this horror movie spoof, "Deja vu 2," for DDB Paris and its client, French Agence de la biomรฉdecine. The goal is to get young people to see the merits of organ and tissue donation.
Credits
Client French Agence de la biomรฉdecine Agency DDB Paris Alexander Kalchev, creative director; Patrice Dumas, copywriter; Corinne Persch, TV producer; Jean-Luc Bravi, Sรฉbastien Genty, Isaure Goetz, Julianne Sanson Ribaut, agency leads. Production La Pac Steve Rogers, director; Nicolas Karakatsanis, DP.
Women athletes canโt stand out--or so theyโre told. They canโt have an attitude. Canโt deliver. Canโt fill a stadium. They canโt speak up, flex or make demands. And they canโt show off or break records.
Nike has a dramatically different perspective, offering a call to athletes across the globe: Do it anyway--and redefine the expectations of sport along the way.
Together with Nike, Wieden+Kennedy Portland unveiled a :60 anthem, โSo Winโ during Super Bowl LIX--the brandโs first time back in the Big Game since 1998. The work speaks directly to athletes who win, lead and dominate despite constantly being told how they should act, what they canโt do, and who they canโt be.
Voiced by Doechii and directed by Kim Gehrig of production company Somesuch, the campaign highlights the driving story of today: the outstanding rise of women athletes. From record-breaking viewership to sold-out stadiums, womenโs sport isnโt just growing--itโs created an undeniable energy thatโs expanded the athletic landscape, showing a new picture of achievement and strength that reflects the power, skill and promise of these athletes putting in the work.
Sabrina Ionescu, Jordan Chiles, Caitlin Clark, ShaโCarri Richardson, Aโja Wilson, Sophia Wilson and several others from Nikeโs iconic roster of athletes encourage everyone to block out the noise, dig in and let their hard work speak for itself.
Through โSo Win,โ Nikeโs stance is clear: Thereโs nothing wrong with wanting to be the best. Demonstrated through their everyday expression of confidence and their groundbreaking achievement in sport, these athletes prove whatโs possible when you embrace your full power.