Every day most people check the weather without giving it any additional thought. But for children fleeing from conflict, the daily weather can be devastating.
This is why the new winter campaign for Save the Children Norway flips the use of common weather apps. While the apps usually factor in elements like humidity and chill factor to estimate what the temperature will feel like, several other physical and psychological aspects–which are reported in these sobering weather reports–contribute to how much more brutally cold these days feel like for fleeing children.
The films–including this one which takes us to Afghanistan–are patiently paced by director Emilie Norenberg via production company Bacon and made with Oslo agency Anorak.
Credits
Client Save the Children Norway Agency Anorak, Oslo, Norway Stein Simonsen, Sebastian Pandonis, Hauk Brochmann, Frederik Feiler, creatives; Louise M. Pederson, design. Production Company Bacon Emilie Norenberg, director; Magne Lyngner, exec producer; Øystein Dyb, producer; Kristian Engelsen, DP. Production Service Company Tickle Romina Tedoldi, producer; Robert Diment, exec producer. Color Grade Didrik Braathen, colorist. VFX Ola J. Nestande, VFX. Conform Emanuel Kambo. Online Markus Tangre.
The Best Work You May Never See: Ad Council, U.S. Dept. of Veterans Affairs, GSD&M, Director Andre Muir Show Us “The Bravest Thing”
As Suicide Prevention Month begins, the U.S. Department of Veterans Affairs (VA) and the Ad Council teamed with agency GSD&M to roll out PSAs for their national campaign: “Don’t Wait. Reach Out.” The initiative, which started in 2021, urges Veterans who are facing challenges to visit VA.gov/REACH, a comprehensive website that helps them access the many resources available.
The PSAs, including this one titled “The Bravest Thing,” were directed by Andre Muir of production house SMUGGLER. “The Bravest Thing” acknowledges that it can be hard for Veterans to reach out if they’re struggling--but in the eyes of their loved ones, seeking help is an act of bravery. By featuring Veterans alongside their friends and family, the film encourages Veterans to open up if they’re struggling and reminds everyone that they can play a role in supporting Veterans in their lives.
“When a Veteran is ready to reach out, VA is ready to provide services and support. One of the bravest things Veterans can do is ask for help,” said Dr. Matthew Miller, executive director, VA Office of Suicide Prevention. “These new messages are powerful and compassionate additions to the ‘Don’t Wait. Reach Out.’ campaign that features the voices of loved ones, underscoring the vital role that family and friends play in supporting Veterans. We all play a role in suicide prevention and this call to action engages community and connections, which are crucial in preventing Veteran suicide. Through this campaign, we can spread hope that Veterans, and all of us, can overcome crises and difficult life challenges.”
6,392 Veterans lost their lives to suicide in 2021, according to the latest data from the 2023 National Veteran Suicide Prevention Annual Report.... Read More