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    The Best Work You May Never See: Director Fredrik Bond, TBWAParis Refresh A Submarine Crew With Schweppes At Sunset

    By SHOOTUpdated:No Comments3078 Views

    A submarine escapes the clutches of a giant octopus. It’s time for the sub’s crew to take a break in the middle of the ocean. Inspired by musicals of the 1960s, a joyous choreography ensues on board. The sub then emerges out of the water and the crew builds a terrace from which to enjoy a Schweppes-fueled aperitif at sunset.

    It’s a well-deserved time for crew members to freely enjoy the moment which aligns with the campaign mantra, “I like it like that.” Schweppes is the relaxation catalyst to refresh mental and physically at aperitif time.

    Directed by Fredrik Bond for agency TBWAParis, this cinematic musical is punctuated by the Pete Rodriguez tune, “I Like It Like That”–and an impromptu game of badminton.

    The spot is part of a campaign being rolled out in France, Belgium and Spain, reaffirming the revitalizing freshness of a Schweppes.
     

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    Credits

    Client Schweppes  Agency TBWAParis Benjamin Marchal, Faustin Claverie, executive creative directors; Sebastien Guinet, artistic director; Josselin Pacreau, copywriter; Maxime Boiron, head of creative producers; Amer Zoghbi, creative producer. Production Stink Fredrik Bond, director; Helene Segol, producer. Postproduction Digital District Patric Ryan, editor; Carlota Xavier, post producer; Didier Lefouest, color grading. Sound Production Else Olivier Lefebvre, head of music & sound; Ambroise Cabry, sound producer; Benoit Mouet, Max Labarthe, Matthieu Seignez, Benjamin Falsimagne, Alexandre Robieux, sound engineers. Music “I like it”; Tony Pabon, Manny Rodriguez, composers. EMI Longitude Music

    Genre:Musical
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:Fredrik BondTBWAParis



    Serena Williams, LePub, Dolsten & Co. Put Old U.S. Open Tickets Back In Play Courtside

    Thursday, August 6, 2026

    Heineken® is bringing a new approach to fan connection this summer. Whether it be music, movies or sport--only the biggest fans keep their old tickets as mementos. Now, Heineken is bringing 23-time Grand Slam champion and Heineken 0.0 Global Ambassador Serena Williams’ biggest fans together by re-activating her past tickets for this year’s U.S. Open.

    As an extension of Heineken’s “Fans Have More Friends” campaign and in partnership with the tennis icon, Second Serve Tickets revives tickets from any of Williams’ past U.S. Open tournaments for a chance to score a seat in the exclusive Heineken Suite at Arthur Ashe Stadium at the 2026 US Open.

    Fans at the 2026 U.S. Open can also purchase limited-edition Heineken 0.0 cans inspired by the ticket designs from Serena Williams’ six US Open championship wins, available exclusively at the 2026 US Open starting Monday, August 24 (while supplies last) alongside the full Heineken portfolio.

    Simon Dolsten of Dolsten & Co. directed this hero spot--from creative agency LePub New York--which meshes live action and animation with Williams in the starring role.

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