A submarine escapes the clutches of a giant octopus. It’s time for the sub’s crew to take a break in the middle of the ocean. Inspired by musicals of the 1960s, a joyous choreography ensues on board. The sub then emerges out of the water and the crew builds a terrace from which to enjoy a Schweppes-fueled aperitif at sunset.
It’s a well-deserved time for crew members to freely enjoy the moment which aligns with the campaign mantra, “I like it like that.” Schweppes is the relaxation catalyst to refresh mental and physically at aperitif time.
Directed by Fredrik Bond for agency TBWAParis, this cinematic musical is punctuated by the Pete Rodriguez tune, “I Like It Like That”–and an impromptu game of badminton.
The spot is part of a campaign being rolled out in France, Belgium and Spain, reaffirming the revitalizing freshness of a Schweppes.
Client Schweppes Agency TBWAParis Benjamin Marchal, Faustin Claverie, executive creative directors; Sebastien Guinet, artistic director; Josselin Pacreau, copywriter; Maxime Boiron, head of creative producers; Amer Zoghbi, creative producer. Production Stink Fredrik Bond, director; Helene Segol, producer. Postproduction Digital District Patric Ryan, editor; Carlota Xavier, post producer; Didier Lefouest, color grading. Sound Production Else Olivier Lefebvre, head of music & sound; Ambroise Cabry, sound producer; Benoit Mouet, Max Labarthe, Matthieu Seignez, Benjamin Falsimagne, Alexandre Robieux, sound engineers. Music “I like it”; Tony Pabon, Manny Rodriguez, composers. EMI Longitude Music
Top Spot of the Week: Samsung, BBH Singapore, Director Rhys Thomas Get Fit For A Surf Holiday
Samsung’s new global campaign from BBH Singapore, featuring Samsung Health and Galaxy AI, tells the story of a young professional couple who compete to get fit for a surf holiday.
Titled “A Samsung Health Story: Racing to Fiji,” this film taps into Gen Z’s wellness dilemma and the fact that they can often find health information overwhelming; in particular, BBH Singapore took inspiration from young people who reference their “quarter life crisis” on social media. This film tells the story of Stacey and Steve who decide to go surfing in Fiji, something they did five years ago but haven’t done since they started their jobs. However, there’s one problem: they need to get fitter first.
Featuring a range of Galaxy products powered by Galaxy AI, they rebuild their fitness to prepare for the trip, competing playfully to spur each other on. We see them comparing their Energy Scores (a new feature on the Samsung Health app), recording their runs and swims on their Samsung Galaxy Watches, trying and failing to get fit at work and on their commutes and striving to improve in the run up to the trip. When they get there, however, there’s a fun twist, and the film ends on a cliffhanger.
The ad is expected to be the first in a series, which will develop the characters and their “world” in future episodes. This longform (two-and-a-half-minute) version of the spot delves deeper into the storytelling, in a fresh approach for Samsung’s product campaigns, while the shorter edits focus on driving exposure to specific features.
BBH Singapore also leaned into the entertainment aspect of the spot; it was directed by comedic specialist Rhys Thomas at Stink Films, who has a major TV background. Best known for his work on Saturday Night... Read More