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    The Best Work You May Never See: Director Fredrik Bond, TBWAParis Refresh A Submarine Crew With Schweppes At Sunset

    By SHOOTUpdated:No Comments2660 Views

    A submarine escapes the clutches of a giant octopus. It’s time for the sub’s crew to take a break in the middle of the ocean. Inspired by musicals of the 1960s, a joyous choreography ensues on board. The sub then emerges out of the water and the crew builds a terrace from which to enjoy a Schweppes-fueled aperitif at sunset.

    It’s a well-deserved time for crew members to freely enjoy the moment which aligns with the campaign mantra, “I like it like that.” Schweppes is the relaxation catalyst to refresh mental and physically at aperitif time.

    Directed by Fredrik Bond for agency TBWAParis, this cinematic musical is punctuated by the Pete Rodriguez tune, “I Like It Like That”–and an impromptu game of badminton.

    The spot is part of a campaign being rolled out in France, Belgium and Spain, reaffirming the revitalizing freshness of a Schweppes.
     

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    Credits

    Client Schweppes  Agency TBWAParis Benjamin Marchal, Faustin Claverie, executive creative directors; Sebastien Guinet, artistic director; Josselin Pacreau, copywriter; Maxime Boiron, head of creative producers; Amer Zoghbi, creative producer. Production Stink Fredrik Bond, director; Helene Segol, producer. Postproduction Digital District Patric Ryan, editor; Carlota Xavier, post producer; Didier Lefouest, color grading. Sound Production Else Olivier Lefebvre, head of music & sound; Ambroise Cabry, sound producer; Benoit Mouet, Max Labarthe, Matthieu Seignez, Benjamin Falsimagne, Alexandre Robieux, sound engineers. Music “I like it”; Tony Pabon, Manny Rodriguez, composers. EMI Longitude Music

    Genre:Musical
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:Fredrik BondTBWAParis



    Broken Heart Love Affair, Director Rodrigo Garcia Saiz Carry The Fire For The Princess Margaret Cancer Foundation

    Friday, May 9, 2025

    The Princess Margaret Cancer Foundation has launched the latest installment of its Carry The Fire brand platform. Created by Toronto ad agency Broken Heart Love Affair, the 60-second spot brings the true story of a dream, loss, and legacy to life--delivering a message of collective strength and enduring hope, inspired by the patients, families, and researchers working toward a future free from the fear of cancer.

    Told through the voice of Hilda Machado, the mother of Anthony Machado, it tells the story of a dream left unfinished and the lasting bond it inspired. Just two weeks after purchasing a bike to participate in The Princess Margaret Cancer Foundation’s annual Ride to Conquer Cancer, Anthony’s liver cancer, which had been treated successfully for over five years, recurred. He tragically passed away one month before the event. Left with her son’s bike and his dream, Hilda later met Wil, a cyclist she encountered at a coffee shop. Moved by Anthony’s story, Wil not only bought the bike but made a promise to ride it in the fundraiser in his honor. Each year since, he has kept that promise, carrying Anthony’s spirit with him for four consecutive Rides--and will do so again this year. In total, Wil has completed an incredible 14 Rides to Conquer Cancer.

    Directed by Rodrigo Garcia Saiz via Frank Content, the documentary-style spot employs a subtle visual effects reveal to drive the narrative: as Wil rides, two shadows stretch across the pavement, one belonging to Wil and the other representing Anthony, symbolizing Wil’s commitment to carrying Anthony’s memory and dream through the Ride.

    Taking place June 7–8, 2025, The Ride to Conquer Cancer is Canada’s largest and most impactful cycling fundraiser, drawing thousands of... Read More

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