British farming likes you to imagine green pastures and idyllic barnyard scenes of years gone by but this film for PETA depicts a brutal reality. Today, most British meat comes from animals that are factory-farmed. The vast majority of animals raised for the table and fast food takeaway live absolutely rotten lives.
Biscuit Filmworks partnered with Grey London and PETA to create “Pig Farm,” a dark but humorous look at the realities of where our pork comes from. Directed by Jeff Low, the animated film draws inspiration from Cuphead and Ren & Stimpy. By weaving together elements of fantasy and reality, it seeks to spark conversations and inspire people to change their eating habits.
The cartoon film–with Andrei Sopon as animator–follows the journey of the pig farmer as he explains to his daughters just what his day at the factory entails. Initially, it looks like an idyllic existence for the pigs, but as the film progresses the truth behind the industry’s practices begins to be uncovered. The film is set to an upbeat song (also written by Jeff Low) that drives memorability and further immerses the audience in what they’re seeing.
Director Low said, “100 years from now people will not understand how we could have done what we do to these animals. I hope you “enjoy” the cartoon we made.”
“Pig Farm,” a call for people to go vegan, is running across PETA-owned channels globally.
CreditsClient PETA Agency Grey London David Wigglesworth, executive creative director; Tarek Sioufi, chief strategy officer; Cameron Sutherland, Mel Shergold, Joanna Simpson-Howe, creative; Maxine Hose, head of production; Ant Borkett, sr. producer; Liam Thomas, head of design; Jo Wahono, Stefan Klasener, Tanmayee Ingale, Felix Townsend, Tyrone Zall, designers; Ollie Flux, editor/titles. Production Company Biscuit Filmworks Jeff Low, director; Kwok Yau, producer; Rupert Reynolds-Maclean, managing director/exec producer; Hanna Bayatti, exec producer; Emily Atterton, head of production. Animation Andrei Sopon, animator. Audio Factory Studios Jon Clarke, sound design & mix; Ciara Wakley, sr. audio producer. Music Supervision Wake the Town
Apple, Director Aoife McArdle “Capture” Cinematic Slow-Motion Filmmaking On iPhone 16 Pro
Aptly titled “Capture,” this spot from Apple’s in-house creative ensemble shows the high caliber mobile filmmaking of which the iPhone 16 Pro is capable. Directed by Emmy and DGA Award nominee (for Severance) Aoife McArdle via production company SMUGGLER--and lensed by cinematographer Edu Grau--the commercial captures the iPhone’s ability to record in 4K120fps ProRes and then adjust playback speed after capture in the Photos app to create cinematic slow-motion filmmaking. This breathtaking imagery is showcased in a wide range of circumstances--from epic action to intimate moments.
The tagline: “Hollywood in your pocket.”
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