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    The Best Work You May Never See: Director Scott Lyon Teams With mcgarrybowen, London, On Honda’s “Karaoke”

    By SHOOTUpdated:No Comments2526 Views

    Part of Honda’s new pan-European campaign, this spot titled “Karaoke” from mcgarrybowen, London, features five vehicles: the exhilarating NSX, the stylish CR-V, the sporty HR-V, the versatile Jazz and the dynamic, all-new Civic 5 door. 

    Directed by Scott Lyon of Outsider, the :30 shows the cars driving through the Tabernas Desert in southern Spain, set to a reinvented version of the iconic “Over the Rainbow,” a song about how “the dreams that you dare to dream, really do come true”. 

    As the cars drive, they pass giant neon lyrics that illuminate in time with the music, simulating the classic karaoke screen experience. The technique combined with the epic song almost wills the audience to sing along.

    The whole spot was filmed using camera drones and ends with all five cars coming together under another giant neon sign revealing the global brand slogan: “Honda. The Power of Dreams.”

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    Credits

    Client Honda Agency mcgarrybowen, London Paul Jordan, Angus Macadam, executive creative directors; Simon Connor, Stephen Cross, creative team; Sasha Mantel, producer. Production Outsider Scott Lyon, director (repped in the U.S. by Park Pictures); Zeno Campbell, producer; Tom Townend, DP. Editorial Art Jones, editor. Postproduction ETC Matt Williams, Jessica Easton, post producers; James Sindle, lead CGI; Giles Cheetham, Taran Spear, lead Flame and lead Nuke; Seamus O’Kane, colorist. Sound Design Strings & Tins Will Cohen, sound designer. Music Supervision Soho Music  Music Track: “Over the Rainbow,” EMI Music Publishing. Music Company Mad Planet Joy Downer, singer.

     

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:McGarryBowenOutsiderScott Lyon



    TDA Boulder, Director Michael Downing Tackle Banking Clichés In “No Nonsense” Campaign For First Interstate

    Thursday, August 27, 2026

    Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.

    The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.

    Michael Downing directed via The Sweetshop x Chirp Films.

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