Cadbury Dairy Milk chocolate bars and agency VCCP have released this :60 titled “Speakerphone,” the latest story in the “There’s a Glass and a Half in Everyone” campaign, now in its fifth year,
“Speakerphone” is set within a carpark, and opens on a man sitting in a car pensively. Interrupted by his son calling, the conversation plays out on speakerphone. The son phoned to find out how his dad’s first day at a new job went. Dad is feeling down as you can see and hear the doubt he feels. The son responds by providing reassurance and comfort, noting that his dad’s colleagues may be younger, but he has valuable experience. The film concludes with the son telling his dad to check the glove compartment. There he left his father a bar of Cadbury Dairy Milk.
The film was directed by Steve Rogers via production house Somesuch. Rogers also directed a prior lauded commercial in the campaign, “Garage,” and although staying true to the Cadbury Dairy Milk storytelling formula, has taken the latest spot in a nuanced and fresh storytelling direction.
The film has been launched in the U.K., rolling out across TV, BVOD and YouTube.
