FCB Chicago partnered with The Illinois Council Against Handgun Violence to create Unforgotten, a traveling exhibit that remembers actual victims of gun violence. Working with victim families, FCB Chicago created lifelike statues of the victims in their actual clothing. Each individual statue serves as an emotional and powerful reminder of the senseless loss of life due to gun violence.
Part of the overall campaign is this documentary video which shares personal stories behind the victims and chronicles the reactions of those who experienced this first exhibit.
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Credits
Client The Illinois Council Against Handgun Violence Agency FCB Chicago Todd Tilford, chief creative officer; Chuck Rudnick, group creative director; Jordan Sparrow, art director; John Bleeden, executive creative producer; Rachel Chapman, creative producer; Hayet Rida, sr. strategic planner; Katie Swindler, director experience planning; Anthony Williams, copywriter; Derek Sherman, group creative director; John Skibicki, lead developer. FCBX (experiential agency) Marty Kane, management director. Production Lord + Thomas Ben Flaherty, film director; Katie Roach, Jared Stachowitz, exec producers. Editorial Steve Immer, sr. editor.
The Most Interesting Man in the World has rediscovered his most interesting self--and as a result, the beloved Dos Equis spokesman and his tongue-in-cheek sense of humor have returned as LePub NY rolls out a campaign which includes this hero spot set to debut on the College Football Championship Game on Monday, January 19.
Actually the Most Interesting Man is back due to popular demand. The star of the “Stay Thirsty” campaign which became a cultural phenomenon rode off into the sunset in 2016. Now, 10 years later he’s back--as explained by Alison Payne, chief marketing officer, Heineken USA. “We knew the public thirst was massive: Our research found that 83% of people exposed to the original campaign wanted to see it return, and the old ads drove an incredible 97th percentile brand recall in recent testing,” said Payne. “While this campaign has been off the air for nearly a decade, the love for The Most Interesting Man in the World never faded. That’s why we’re relaunching the ‘Stay Thirsty’ campaign to drive excitement among fans and inspire a new generation to be bold, be curious, and stay thirsty for new adventures because an interesting life is full of stories, ones that you will want to tell your friends about over a beer--preferably Dos Equis of course.”
Ivan Zacharias of production house SMUGGLER directed the spot, which opens up opportunities across varied marketing fronts, some of which were explored in a teaser campaign in which our protagonist is the Least Most Interesting Man before his memory is jogged--by a bottle of Dos Equis-- as to who he really is. Among the teaser premises is one in which our hero is mired in the mundane, picking plain yogurt as his favorite. Jim Curtis, chief creative officer at LePub New York, said,... Read More
