Fondation Abbé Pierre, one of France’s leading nonprofits working to combat homelessness and poverty, has rolled out this five-minute film directed by Arnaud Desplechin of production house Phantasm for creative agency Fred & Farid Paris.
Titled “Little Sister,” the film introduces us to a young man who finds himself on the streets after a fall-out with his family. He meets a volunteer from the Fondation who helps him get back on his feet, find a job and a place to live. This human story supported by the evocative song “Dis quand reviendras-tu” by Barbara (Sony Music Publishing France and BMG Rights Management).
Olivier Lefebvre, president, partner and executive creative director at Fred & Farid Paris, commented, “We wanted to stay as close to reality as possible, so we decided to tell a story without any gimmicky advertising. We reached out to Arnaud Desplechin who was immediately moved by the story. He wanted to be as close to the reality of life on the street as possible, so he went to meet with homeless people in shelters run by the Fondation to gather their testimonies. The veracity of their situations, experiences, and words was very important to all of us.”
