Tapping into the popular social media trend of Deaf creators doing British Sign language covers of popular songs online, Ford teamed with Wieden+Kennedy London, the agency's social first studio Bodega London and the British Deaf Association, U.K.’s leading membership organization and registered charity for Deaf people, to celebrate BSL covers of popular songs, starting with “Express Yourself” by English musician Labrinth.
Directed by Yago Hunt Laudi via W+K London’s production company Wrack, the #FordBSLCovers’ work highlights the future of driving and the Deaf community via Ford’s BlueCruise feature on its Mustang Mach-E, the UK’s first and leading assisted driving technology. This “Express Yourself” cover video will run across Ford U.K.’s Instagram–supported by paid media across social and editorial.
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Credits
Client Ford Agency Wieden+Kennedy London Dave Colman, Alex Sattlecker; Andre Mezzomo, art director; Winona Wee, copywriter; Ana Balarin, Hermeti Balarin, chief creative officers; Richard Adkins, Amy Leech, joint heads of production; Dom Felton, executive producer; Hestor Manning-Marsh, sr. producer; Michael Hines, group strategy director; Gabriel Marchi, head of Bodega London; Alice Shaw, general manager, Bodega London; Dan Hill, chief strategy officer. Production Company Wrack Yago Hunt Laudi, director & colorist; Jennifer Lawlor, exec producer; Ella Toal Ganger, line producer; Kai Blamey, DP; Ty Hack, 1st AD. Music Siren; “Express Yourself”; Labrinth, artist. VFX Company Covert
Exploding miniature cities. Cel-animated fists through portals. Real martial arts choreography. And a man eating 12 hot dogs without blinking. mo.co – the new campaign for Supercell’s latest IP – is a riot of craft, chaos, and gaming absurdity, directed by Agile/JOJX’s Zac Ella in partnership with ad agency CALLEN.
The campaign centers on three POV-style short films – Luna, Manny, and Jax – each styled as a startup pitch from inside the mo.co universe. Visually and tonally distinct, each piece channels the personality of its protagonist, from glitchy, live-edited montages to spoof TED Talks and VHS-filtered action reels.
Shot primarily in-camera, the films feature live stunts, pyrotechnics, hand-built miniature sets, model cities, and prosthetic limbs. One actor was even scanned into the game engine to create a seamless virtual double. Three VFX studios worked across the project, helping embed the films with blink-and-you’ll-miss-it Easter eggs – from hot dog power-ups to color-coded explosions debated over two weeks.
“It’s dense, silly, and layered on purpose,” Ella says. “The goal was to make the films fun on the first watch – and even funnier on the fifth. It’s a fever dream, crafted frame by frame. The worlds had to feel lived-in and real, even though they’re totally surreal. Even the monsters got manicures. We went absurdly deep on the small stuff – because fans notice everything.”
Created in close collaboration with Supercell’s lore team, the campaign plays like a lovingly unhinged expansion of the game’s universe—one that exploded into fan feeds after an early leak stirred online buzz ahead of launch.
“Luna, Jax, and Manny are 20-year-old monster-hunting startup founders and they... Read More
