French retailer La Redoute has unveiled an intimate brand film from FRED & FARID Paris. Director Géraldine Nakache of Quad Stories directed “Two Brothers” (Deux Freres in French) which captures the loving, fun relationship between two brothers, and then what happens when the elder sibling leaves the family for college.
Between sadness and pride, it is the opportunity for the remaining brother to take a new place in the family. Touching in its authenticity, with the subtle presence of the brand, the film tells a slice of universal life and generational transmission.
REGISTRATION REQUIRED to access this page.
Already registered?
LOGIN
Don't have an account?
REGISTER
Registration is FREE and FAST.
The limited access duration has come to an end. (Access was allowed until: 2021-04-02)
Credits
Client La Redoute Agency FRED & FARID Paris Fred & Farid, chief creative officers; Olivier Lefebvre, president/executive creative director; Yann Rougeron, art director/copywriter; Agathe Michaux Terrier, Maud Shittle, producers. Production Quad Stories Geraldine Nakache, director; Seydi Bayrak, producer; George Lechaptois, DP; Camille Lipmann, line producer; Nabia Amraoui, production coordinator. Postproduction Fix studio Claire Prud-homme, post producer; Dorian Rigal-Ansous, editor; Frederic Poteau, colorist; Thomas Canu, graphist. Music Massive Music Amsterdam Pierre Carnet, music supervisor. Music–chien noir / “Histoire Vraie” Audio Post Benzene Benjamin Desplanques, sound post producer. Sound Post-Production: Benzene
This holiday season banking/financial services company Erste Group and ad agency Jung von Matt DONAU, Vienna, present “Carry the light,” a tender reimagining of a journey that shaped history, told through the eyes of the animal who carried it forward. Directed by Daniel&Szymon of Arts & Sciences, the film follows a humble donkey’s quiet path from burden to purpose, echoing a universal longing to be seen, valued, and believed in.
Echoing Erste Group’s ongoing #glaubandich (“believe in yourself”) brand platform, the story explores how small acts of kindness and faith can inspire transformation. As the donkey carries Mary and Joseph toward Bethlehem, his awakening becomes a metaphor. “Erste’s 2025 Christmas campaign reminds us that hope and gentleness often come from the smallest among us. It’s a story about compassion, determination, and the idea that each of us carries something meaningful to give. In a world like ours, it’s more important than ever to inspire people—to show respect, offer support, and encourage everyone to believe in their own strength,” says Nina Pentek, responsible for the production at Erste Group. “We also want to remind people that no matter how things may seem, they can always find a light within themselves—and that light can make all the difference!”
Mike Nagy, managing director and executive creative director at Jung von Matt DONAU, added, “This is a small story with a big heart. It was important for us to tell the #believeinyourself message in a festive, emotional context — while standing apart from typical seasonal advertising.”
Shot in the breathtaking Atlas Mountains of Morocco by cinematographer Barry Ackroyd, ASC (The Hurt Locker, Detroit, A House of Dynamite), the... Read More
