This latest installment of adam&eveDDB’s campaign for Lloyds Bank features the brand’s iconic black horse galloping through the years and across diverse British landscapes and walks of life, underscoring how Lloyds has been by the side of their customers through changes of every kind over the past 250 years.
The horse’s sojourn is driven by a music track that’s a cover of the song “Praise You” by Camille Yarborough, famously sampled by Fatboy Slim. It was recorded for this commercial by up-and-coming artist Hannah Grace and the London Contemporary Voices Choir. This song exemplifies the changes Britain has been through and praises the British public as it continues to look to the future.
Frederic Planchon of Academy Films directed the spot.
Credits
Client Lloyds Bank Agency adam&eveDDB, London Ben Priest, group chief creative officer; Richard Brim, chief creative officer; Feargal Balance, Patrick McClelland, creative directors; Patrick Cahill, TV producer; Laurelle May, integrated assistant producer; David Golding, global chief strategic officer. Production Academy Films Frederic Planchon, director; Lucy Gossage, producer; Matias Boucard, DP. Editorial The Quarry Jonnie Scarlett, editor. Postproduction The Mill Alex Fitzgerald, Kirsty Ratcliffe, post producer; Gary Driver, 2D lead artist; Alan Williamson, 3D lead artist; Jean-Clement Soret, colorist. Audio Post WAVE Music “Praise You” Hannah Grace, music track artist.
To celebrate the 200th birthday of Johann Strauss II, the Vienna Tourist Board is launching an intergalactic premiere. The “Waltz into Space” mission will send Strauss’s masterpiece “The Blue Danube” into deep space.
For decades, “The Blue Danube” has been considered the unofficial “Anthem of Space,” famously immortalized in Stanley Kubrick’s “2001: A Space Odyssey”. Yet, surprisingly, this iconic Waltz by the famous Viennese composer was not included on either of the Voyager Golden Records--a collection of humanity’s greatest achievements, including a selection of 27 songs, that was sent by NASA to reach potential extraterrestrial life back in 1977.
On May 31 2025, Vienna will be setting the record straight in a campaign by agency Jung von Matt DONAU that amplifies its reputation as the city of music. In collaboration with the “Wiener Symphoniker” (Vienna Symphony Orchestra) and the European Space Agency (ESA), “The Blue Danube” Waltz will be broadcast to the farthest reaches of the universe, creating a timeless musical bridge between humanity and potential extraterrestrial life.
“The Blue Danube”, performed by the “Wiener Symphoniker” in Vienna at a special concert at Vienna’s MAK Museum on May 31, will be digitized and transmitted via the European Space Agency’s deep space communication facilities at Cebreros, Spain. The signal will continue indefinitely, traveling at the speed of light, and will surpass Voyager 1 in about 23 hours and 3 minutes.
To create awareness ahead of the mission, Jung von Matt created this humorous film that speculates on why “The Blue Danube” was not included on the Voyager Golden Records. The story revolves around the mission director (played by Adam... Read More
