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    The Best Work You May Never See: Freia Chocolate Company’s “Freia”

    By SHOOTUpdated:No Comments2480 Views

    Anders Hallberg of B-Reel directed this spot for agency SMFB Oslo which quickly transitions from a bucolic Norwegian landscape to New York City where a busy hair stylist tries to keep up with the frenetic pace of life. Increasingly jarring jump cuts reveal the stylist backstage of a fashion show, chugging coffee, squeezing in a workout at the gym, and navigating New York streets before finally escaping to the quiet of his home. Going to his nearly empty refrigerator, the stylist discovers a single piece of Freia chocolate. Instantly, he is transported to the relaxed atmosphere and simple pleasures of his native Norway.

    “People love the familiarity of the iconic Freia brand,” said SMFB executive creative director Carl-Erik Conforto, “but both SMFB and the client wanted to make sure that it’s not perceived as old-fashioned brand. Anders’ vision for the film blended the perfect amount of traditional and contemporary. He meticulously worked this idea through, and his suggestions regarding editing and music enhanced the turning point and overall impact of the film.”

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    Credits

    Client Freia Chocolate Company Agency SMFB Oslo Carl-Erik Conforto, executive creative director. Production B-Reel Anders Hallberg, director; Gabriel Brault Tardif, DP. Editorial Firsteight Berlin tobias Suhm, editor. Chimneypot Stockholm  Gustav Öström, editor. Post B-Reel Stockholm Johan Wiman, Patrik Gyllström, online artists. Music Max Kiusalaas, composer. Sound Design Red Pipe Stockholm, Erik Olsson, sound designer.

    Screenwork Type:Best Work
    Video Tags:Anders HallbergB-Reel



    The “A” In AI Stands For Awkward In Tongue-in Cheek Parody Ads Featuring The Jonas Brothers For Almond Breeze

    Monday, January 12, 2026

    Almond Breeze is tapping into its target Millennials audience’s love of music and the Jonas Brothers to kick off the new year. Created by agency McKinney in partnership with CYLNDR Studios, this three-minute film follows the Jonas Brothers’ fictional “brand partnership agents,” Nate and Jane, who pitch the trio a series of wildly misaligned concepts for their partnership with Almond Breeze. First, there’s Kevin Jonas battling intergalactic “milky monsters” in a hyper-stylized AI action epic. Then the brothers transform via “generative” enhancements into fragrance-ad heartthrobs presenting Almond Breeze with awkward sensuality. The last idea shows the brothers in a throwback milkman fantasy that misses the mark entirely. After wading through the AI-fueled chaos, the brothers propose ditching the AI gimmicks and just delivering a straightforward truth about Almond Breeze being “really good.”

    In collaboration with McKinney, the AI-driven sequences were executed by CYLNDR Studios, with early creative involvement shaping the AI scenes to play to the strengths and weaknesses of the platforms, guided by artistic sensibilities, creative direction, and design skills. The result is a long-form ad made from ads that poke at the cultural conversation around AI “slop,” using humor to highlight how easy it is to generate content today, but how rare it is to make something that actually resonates. The long-form film and the series of :30s, :15 :06s AI spots debuted last week, running across OTT, OLV and social.

    This launch also kicks off the next phase of Almond Breeze’s partnership with Jonas Brothers, inviting influencers to develop their own AI Jonas Brother ads for the brand. Select submissions will be featured on Almond Breeze’s... Read More

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