This three-minute short film developed by Fred & Farid Paris for the French retailer La Redoute centers on a 14-year-old girl named Lou. She lives at her mother’s one week and her father’s the next, but her routine is disrupted when her father’s girlfriend moves in.
La Redoute and Fred & Farid Paris called on the talent of French actress, Géraldine Nakache, who previously directed and starred in the award-winning film Tout ce qui brille. It was her first time directing a TV ad; production house was Quad Stories, Paris. Lou is accompanied by the track Une Minute by French singer/songwriter Pomme.
Titled Lou, the film reminds us that learning to live together is more than important than ever.
La Redoute and Fred & Farid Paris have worked together since 2013, redefining the brand’s mission and targets. In this new campaign, they wanted to emphasize the role the retailer has played in families’ lives, generation after generation, its presence and the solutions it provides in all sorts of situations, whatever life has in store.
CreditsClient La Redoute Agency Fred & Farid Paris Fred & Farid, chief creative officers; Olivier Lefebvre, president/executive creative director; Yann Rougeron, art director/copywriter; Aurélien Mérigaud, producer. Production Quad Stories, Paris Geraldine Nakache, director; Sayde Bayrak, producer; Camille Lipmann, line producer; Valentin Gerardin, assistant producer. Postproduction Fix Studio Claire Prudhomme, post producer; Dorian Rigal-Ansous, editor; Arthur Paux, colorist; Youenn Denis, graphist. Music Production Massive Music Amsterdam Pierre Carnet, music supervisor. Music Pomme/”Une Minute” Audio Post Benzene Benjamin Desplanques, sound post producer.
We Are Pi Rolls Out Trailer For Nike-Backed Feature On Athletes With Olympic and Paralympic Dreams
Amsterdam-based creative agency We Are Pi debuted the trailer for Crois Pas Qu’on Dort (Don’t Think We’re Sleeping in English), an inspiring feature-length story of three young French athletes in the lead-up to the Paris 2024 Olympics and Paralympics. The 90-minute French language film, which was developed and produced by We Are Pi with the support of Nike, will premiere in mid January 2025 followed by a release in theaters at the end of January. It follows three protagonists from Paris and its suburbs: Charles-Antoine, a runner with an intellectual disability who won Gold at the Tokyo Paralympics and is competing in this year’s Paralympics; and Leyna and Maysane, French twin sisters and heirs to their Laotian-Algerian family’s very own taekwondo dynasty who are coached by their father and dream of competing in taekwondo at Paris 2024. The athletes were followed by a film crew over the course of five years, recording how their stories, their lives and their sporting achievements unfold over time. The film combines the rawness and intimacy of their everyday lives with the audacity of their sporting dreams, with their stories culminating at the Paris 2024 Olympic and Paralympics. Crois Pas Qu’on Dort was created with the aim of inviting a new generation of athletes in France into sport by inspiring them with the stories of our protagonists and the transformative power that sport had on their lives. The production began over seven years ago in 2017 with nearly two years of extensive casting sessions that involved viewing around 500 profiles of athletes. Two directors, Nick Walters and Lou Marillier, English and French, respectively, subsequently followed the selected young protagonists closely as they pursued their... Read More