Golden State Warriors forward Harrison Barnes dunks over Warriors fan Romel Marquez in this show of fan spirit and the bond between the players and those who root for the team.
Credits
Client Golden State Warriors Agency MUH-TAY-ZIK | HOF-FER, San Francisco John Matejczyk, executive creative director; Michelle Spear, executive producer; Diko Daghlian, creative director; Josh Bogdan, copywriter; Tony Zimney, art director. Production MUH-TAY-ZIK | HOF-FER John Matejczyk, director; Andy Lilien, DP; Michelle Spear, line producer; Molly Hayes, production coordinator. Editorial BEAST San Francisco Matt O’Donnell, editor; Nick Haynes, assistant editor; Dave Burghardt, conform; Jon Ettinger, exec producer; Kristen Jenkins, sr. producer. Post Spy Chris Martin, colorist. Audio One Union, San Francisco Eben Carr, sr. engineer. Music Beacon Street Studios, Venice, Calif. Adrea Lavezzoli, exec producer. Performers Romel Marquez, Harrison Barnes
Nike, W+K Amsterdam, Director Rich Hall Chronicle “The Five Stages of Haaland”
Directed by Rich Hall via Riff Raff Films for Wieden+Kennedy Amsterdam, this Nike film--titled โThe Five Stages of Haalandโ--reimagines a one-on-one battle through the goalkeeperโs perspective, dramatizing his psychological descent through the five stages of grief with Erling Haaland, the Norwegian soccer superstar, charging toward him.
Haaland scoring a goal is inevitable and the goalie knows it, experiencing the five stages-Denial, Anger, Negotiation, Despair and finally Acceptance. The hyper-stylized processing of the five stages with Haalandโs onslaught unfolding before our eyes blends cinematic intensity and humor, delivering a fresh exhilarating, tongue-in-cheek take on sports advertising.
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