Havas NY’s pro bono campaign for the upcoming Brooklyn Film Festival (June 4-13) includes this spot, “Expedition,” in which the simple act of grocery shopping is dramatized in a post-apocalyptic style as a man prepares to venture out into an eerily vacant NYC neighborhood. In light of the pandemic, quarantines and lockdowns, a parting super reads, “If last year was a film, it would be playing at the Brooklyn Film Festival.
Ben Quinn, creative director at Hemingway Films, directed this and the other TV spot in the campaign, one of the first creative executions from Dan Lucey since he became the agency’s CCO.
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Credits
Client Brooklyn Film Festival Agency Havas New York Dan Lucey, chief creative officer; Tim Maleeny, president & chief strategy officer; Jay Hunt, group creative director; Mary Ashton Burgh, Akos Papp, Juliana Bonsanti, Matthew DeCosta, creative directors; Alexis DeMontaigu, head of strategic planning; Suzanne Crowe, executive producer; Cathy Pitegoff, head of production; Melissa Tifrere, head of integrated production. Production Hemingway Films Ben Quinn, creative director/director; Charlotte Woodhead, exec producer; Sally Hanson, producer; Joan Wu, production manager; Tim Hudson, DP; Kim Rees, production designer; Fiona Chilcott, costume designer; Michele McKaig, key hair & makeup. Editorial Arcade Edit Brad Waskewich, editor; Sila Soyer, partner/exec producer; Sam Barden, assistant editor; Ellen Lavery, producer; Tristian Wake, Flame artist; Mark Popham, Flame assistant. Audio Post Honeymix Eric Thompson, founding partner/mixer; Conrad Sanguineti, mixer; Mary Tomasiewicz, founding partner/exec producer. Color The Mill Fergus McCall, colorist; Rochelle Brown, exec producer; Lucy Gatanis, associate producer; Andrew Ceen, David Franzo, sr. color assistants; Aaliyah Lambert, Stephanie Park, color assistants. VFX Jonah Hall, VFX supervisor. Music Ring The Alarm Jimmy Ascuitto, Stuart Miller, composers; Renee Krumweide, exec producer; Dylan Marder, creative director.
Cadbury Dairy Milk has unveiled “Homesick,” a spot from London agency VCCP directed by Steve Rogers via Biscuit Filmworks x Revolver in collaboration with VCCP’s global content creation studio Girl&Bear.
The film marks the latest chapter in Cadbury’s long-running and IPA Effectiveness Grand Prix-winning brand platform “There’s a Glass & a Half in Everyone.”
“Homesick” tells the story of two sisters separated by 6,000 miles. Set against the neon glow of Kuala Lumpur, the film opens with the older sister calling home. After the call ends, she reaches for an envelope--an eagerly awaited piece of home--and discovers a Cadbury Dairy Milk chocolate bar lovingly wrapped inside. There’s just one twist: her younger sister has already eaten a generous portion of it. A tiny alien sticker holds together what remains of the bar, an unmistakable signature of sibling mischief. It’s a small, human moment--tender, funny and instantly relatable--capturing the way even imperfect gestures can mean everything when you’re far from home.
The campaign was created by VCCP creatives Emma Jackson and Aly Lane and aims to reinforce Cadbury’s role as a fabric-of-the-nation brand--one that understands and reflects the emotional connections people share every day. As loneliness rises and feelings of belonging decline, Cadbury believes these small acts of generosity have never been more meaningful or more relevant.
