The Newport Beach Film Festival has released its official 2018 marquee trailer “Quota: Who Made the Cut.” A sci-fi drama set in a dystopian future, the trailer–directed by Jillian Martin of Untitled.tv for agency Garage Team Mazda (GTM)–features two crystal miners who are pitted against each other to achieve their mining quota, and fulfill their contract. That’s the only way they’ll be able to return home. The question–like the one facing all film entrants to the Newport Beach Fest–is “who made the cut?”
The trailer will open the festival in Newport Beach, Calif., and screen before each of the 350 films on this year’s program. The festival runs April 26 through May 3.
Festival co-founder/director of marketing Todd Quartararo said he “gave the GTM free range on the creative. After considering eight ideas, GTM and Martin’s treatment for ‘Quota’ far surpassed our expectations.”
“The festival is renown for its highly-anticipated marquee trailers, which challenge and capture people’s imaginations,” said Quartararo. “We believe the quality of our branding should be equal to the exceptional production and creative values our filmmakers bring to the festival. We set the bar high. GTM and Untitled.tv have done us proud.”
Martin, along with GTM creative director Melissa Webber and DP Robert Dalsey were inspired to write the script, eventually whittling down a nine page treatment into the three minute piece.
CreditsClient Newport Beach Film Festival Agency Garage Team Mazda, Costa Mesa, Calif. Erich Funke, chief creative officer; Melissa Webber, SVP, creative director, writer; Zak Masaki, associate creative director, art director; Jason Tucker, writer; Jeff Perino, sr. producer. Production Untitled.tv Jillian Martin, director, writer; Jim Evans, exec producer; Larry Edwards, general manager/producer; Christophe Faubert, Denny Kennedy, producers; Geoff Campbell, head of production; Robert Dalsey, DP, writer; Peter Etzweiller, assistant director; Melissa Broker, art director; David Brinkley, camera operator; Jordan Evans, data manger; Jen Eagen, wardrobe; Elizabeth Meredith, wardrobe/makeup; Zack Edwards, efects; Collin Burgess, drone pilot; Joe Makouske, Jonathen Zambella Spencer McBride, Ben Corso, riggers. Editorial jumP Editorial Betsy Beale, exec producer; Thom Reimerink, Flame artist; Erwin Fraterman, editor; Michael Wolfe, Kristin Yawata, assistant editors. VFX Method Studios Emily Irvine, lead Flame artist; Louis Schachte, Flame artist; Julia Paskert, sr. producer; Norris Houk, art director; Orey Spear, motion graphics artist; Ananda Reavis, head of production; Cara Lehr, exec producer. Color Company 3 Stefan Sonnenfeld, Stephen Nakamura, sr. colorists; Ashley McKim, exec producer; Katie Andrews, sr. producer. Audio Juice Studios Scott Burns, mixer; Vanessa Carey, producer; Dawn Redmann, exec producer. Music/Sound Design Yessian Music Andy Grush, creative director/composer; Jeff Dittenber, Mike Baluha, sound designers; David Gold, exec producer; Katie Overcash, sr. producer; Lars Makie, music supervisor; Michael Yessian, head of production, partner; Brian Yessian, chief creative officer. Casting Face In The Crowd Casting Maryclaire Sweeters, casting director. Talent Nate Scholz, Aion Boyd, Carson Bruner
Director Gary Freedman, adam&eveDDB Bring The Power Of Lloyds’ Banking App To A Daddy-and-Daughter Day
U.K. retail and commercial financial services provider Lloyds has launched its biggest-ever multi-channel campaign celebrating its refreshed and rebranded mobile banking app. The fully integrated campaign, created in partnership with creative agency adam&eveDDB, global brand consultancy Wolff Olins and media agency Zenith, brings together more than 500 different assets across the app, campaign executions, activations and digital strategy spanning AV, audio, outdoor, social, digital, influencer and gaming channels.
Part of the campaign is this “Daddy Daughter” :60 in which a father and daughter enjoy a day together--with papa using his credit card via the Lloyds app to pay for most everything his little girl desires, from an ice cream cone to a boat ride, costume apparel, a helium balloon, a movie and popcorn. It all adds up and that appears a bit concerning to dad as they enter a toy store together. It all changes, though, when he’s about to purchase a large stuffed animal and suddenly the charge card on his app is declined. The awkward moment melts away when the girl says that’s all right, dad, and she skips out of the store.
His smartphone then reveals a smart feature on his Lloyds app--being able to freeze and unfreeze your card in an instant. He unfreezes his credit card once they’ve left the store.
Directed by Gary Freedman via production company MJZ, the charmingly humorous spot reflects the gist of the overall “The Power to do it all” campaign that’s designed to show how Lloyds’ revitalized mobile banking app puts the power of finance in people’s hands--for everyday banking and beyond.
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