The Lab at Anonymous Content has created Unlock Life, the new brand platform for Lime, the electric scooter transportation company. The campaign–which sprung from a partnership between Lime and The Lab–includes short films such as this one, Carlos, which profiles an inner city lad whose life has been changed by the mobility he gains from Lime rental scooters. He can access all of L.A., connecting him with people from different walks of life as well as the realization that all of us, no matter our differences, have much in common.
Cara Stricker of Anonymous Content directed Carlos.
Formed last November, The Lab at Anonymous Content is a creative incubator inside the production and management company that’s built to push the boundaries of how brands tell stories by tapping into Anonymous Content’s diverse talent roster.
In addition to the Unlock Life platform and strategy, The Lab is working with Lime to build a digital media house for the brand, Movement, which will deliver compelling content, film, imagery and narratives through Lime’s new website. The full platform and website is slated to launch in mid-June.
CreditsClient Lime (scooter/micromobility transportation company) Creative The Lab at Anonymous Content Zac Ryder, Adam Groves, executive creative directors; Chase Hilton, Garrett Combes, lead creatives; Emma Starzacher, Eric Tu, executive producers; Cory Mulroney, co-producer; Caleb Kramer, strategist. Production Anonymous Content Cara Stricker, director; Eric Stern, managing director; Lori Stonebraker, exec producer; Bridgitte Pugh, producer; Ryan Marie Helfant, DP. Editorial Work Editorial Marlo Baird, exec producer; Brian Scharwath, producer; Margarida Lucas, editor; Josh Sasson, assistant editor. Color Moving Picture Company (MPC) Meghan Lang, exec producer; Susan Harris, Damian Winterbottom, producers; Ricky Gausis, colorist. VFX Moving Picture Company (MPC) Elexis Stearn, exec producer; Michael Heil, Michelle Watkins, producers; Benji Davison, lead Flame artist; Joshua Pena, Sean Anderson, Rob Ufer, Kathleen Kirkman, compositors. Audio Post Eleven Jordan Meltzer, mix/sound design; Andrew Smith, assistant mixer; Melissa Elston, exec producer; Imani Franklin, producer. Music Supervision Groove Garden Annie Pearlman, Melissa Chapman, music supervisors.
Top Spot of the Week: Director Jake Scott, Paramount Brand Studios “Make Your Gameday Epic” In “Gladiator II”-Inspired Pepsi Spot
Nearly 20 years after Pepsi’s “Roman Empire” made its mark on pop culture, the brand is returning to the arena with a colossal Gladiator-themed campaign titled, “Make Your Gameday Epic™.” Celebrating the start of the 2024 NFL season and the highly anticipated release of Paramount Pictures’ Gladiator II in theaters on Nov. 22, this short film--directed by Jake Scott via RSA Films for Paramount Brand Studio features Megan Thee Stallion, as Empress Megan, leading a legion of NFL superstars turned Gridiron Gladiators, including Josh Allen, Derrick Henry, Justin Jefferson and Travis Kelce, locked in an epic battle with ice-cold Pepsi at the heart of the action. A brand-new gameday anthem from three-time, Grammy award-winning artist Megan Thee Stallion soundtracks the campaign. The unmistakable “boom, boom, clap” from Queen’s epic track “We Will Rock You” is featured on a fresh sample with cutting new lyrics from Megan. The new track became available on all major music streaming platforms, and ahead of Megan hosting the 2024 MTV VMAs last night (9.11), where the track and music-video inspired spot were heard and seen throughout the show. “I’m honored to follow in the footsteps of the legends who appeared in this Gladiator campaign 20 years ago and proud to have carved my own new legacy,” said Megan Thee Stallion. “Pepsi really brought the worlds of music, sports and entertainment together in a powerful way to set off the new NFL season.” The spot opens with Lamorne Morris and Jake Lacy peering into a can of Pepsi Zero Sugar as it transforms into a colosseum. Empress Megan calls the shots, and the royal roster of NFL players are at her command as they all vie for her favor and a sip of an ice-cold Pepsi... Read More