The Lab at Anonymous Content has created Unlock Life, the new brand platform for Lime, the electric scooter transportation company. The campaign–which sprung from a partnership between Lime and The Lab–includes short films such as this one, Carlos, which profiles an inner city lad whose life has been changed by the mobility he gains from Lime rental scooters. He can access all of L.A., connecting him with people from different walks of life as well as the realization that all of us, no matter our differences, have much in common.
Cara Stricker of Anonymous Content directed Carlos.
Formed last November, The Lab at Anonymous Content is a creative incubator inside the production and management company that’s built to push the boundaries of how brands tell stories by tapping into Anonymous Content’s diverse talent roster.
In addition to the Unlock Life platform and strategy, The Lab is working with Lime to build a digital media house for the brand, Movement, which will deliver compelling content, film, imagery and narratives through Lime’s new website. The full platform and website is slated to launch in mid-June.
Credits
Client Lime (scooter/micromobility transportation company) Creative The Lab at Anonymous Content Zac Ryder, Adam Groves, executive creative directors; Chase Hilton, Garrett Combes, lead creatives; Emma Starzacher, Eric Tu, executive producers; Cory Mulroney, co-producer; Caleb Kramer, strategist. Production Anonymous Content Cara Stricker, director; Eric Stern, managing director; Lori Stonebraker, exec producer; Bridgitte Pugh, producer; Ryan Marie Helfant, DP. Editorial Work Editorial Marlo Baird, exec producer; Brian Scharwath, producer; Margarida Lucas, editor; Josh Sasson, assistant editor. Color Moving Picture Company (MPC) Meghan Lang, exec producer; Susan Harris, Damian Winterbottom, producers; Ricky Gausis, colorist. VFX Moving Picture Company (MPC) Elexis Stearn, exec producer; Michael Heil, Michelle Watkins, producers; Benji Davison, lead Flame artist; Joshua Pena, Sean Anderson, Rob Ufer, Kathleen Kirkman, compositors. Audio Post Eleven Jordan Meltzer, mix/sound design; Andrew Smith, assistant mixer; Melissa Elston, exec producer; Imani Franklin, producer. Music Supervision Groove Garden Annie Pearlman, Melissa Chapman, music supervisors.
F Cancer, a non-profit dedicated to early cancer detection and prevention, has debuted this “Pick up Your Poop” PSA to encourage colorectal cancer screening for those 45 years of age and older. Rolling out during Colon Cancer Awareness month, the piece--directed by Martin Holzman via production company Partizan for ad agency the community--raises the point that dog owners readily pick up their animal’s waste but remain squeamish about their own poop--in spite of the fact that taking a simple at home screening test like Cologuard can provide information that could help save their lives.
In this spot, delivering the message is a dog or more accurately, a spokesdog who makes the case for humans to pay attention to their poop. The stakes are high. The most common symptom of early colon cancer is no symptoms at all. And colorectal cancer has no limits— it can affect anyone. As colorectal cancer cases are rising among younger people and certain populations are more likely to be diagnosed at later stages (American Indians, Alaska Natives, Black and Hispanic Americans), reinforcing the importance of early screening has never been more important. When caught in early stages, colon cancer is treatable in 9 out of 10 people.
The lighthearted approach of a talking dog brings a smile along with a serious message. And the dog also wonders about himself. Who will be around to pick up the canine’s poop if the owner is no longer around?
Tied to the PSA is a website, pickupyourpoop.com, that features additional information about colorectal cancer screening, including details about at-home testing options and resources provided by F Cancer. Website visitors can even personalize the experience by uploading a photo of a beloved dog and, from there,... Read More
