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    The Best Work You May Never See: Leo Burnett UK, Director Max Weiland Capture Rewarding McDonald’s Moments For A Trucker Heading Home

    By SHOOTUpdated:No Comments7687 Views

    Following the launch of the MyMcDonald’s Rewards program in the U.K., McDonald’s and its agency partners have launched a multi-channel campaign, “More Rewarding Moments.”

    Leading the campaign is this film, created by Leo Burnett UK, that tells the story of a trucker, out on the road wanting to be back home with his partner. He stops off at various McDonald’s on his journey, collecting points with each purchase. Finally, we see him back at home, having collected enough points for a McChicken Sandwich, which he gives to his partner as they share a nice moment of reconnection. To give the film a unique, cinematic look with richer colors and a natural grain, it was printed on to 35mm Kodak film.

    Our hero character’s inner emotions and thoughts of missing home are played out for all to see as he sings the soulful track “Coming Home’ by Leon Bridges. The spot was directed by Max Weiland of production house Somesuch.

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    Credits

    Client McDonald’s UK Agency Leo Burnett UK Chaka Sobhani, chief creative officer; Mark Elwood, executive creative director; James Millers, Andrew Long, creative directors; Joe Miller, creative; Hamish Cameron, strategy director. Production Company Somesuch Max Weiland, director; Scott O’Donnell, exec producer; Tom Gardner, producer; Stephane Fontaine, DP. Editorial Trim Thomas Grove Carter, offline editor. Audio Wave Parv Thind, sound engineer. Postproduction Black Kite George K, colorist; Amy Richardson, post producer. Music Sharpa Films

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:Leo Burnett UKMax WeilandSomesuch



    TDA Boulder, Director Michael Downing Tackle Banking Clichés In “No Nonsense” Campaign For First Interstate

    Thursday, August 27, 2026

    Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.

    The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.

    Michael Downing directed via The Sweetshop x Chirp Films.

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