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    The Best Work You May Never See: LiveON NY’s “News of Hope” From Ogilvy Brazil

    By SHOOTUpdated:No Comments2875 Views

    Rodrigo Garcia Saiz of L.A.-based Central Films directed this public service piece for NYC organ donation network LiveON NY and agency Ogilvy Brazil. The short features former military CNOs (Casualty Notification Officers) who deliver heartwarming, life affirming news to hopeful patients awaiting organ donations. 

    The tear-inducing film follows three former CNOs, who were previously tasked with one of the most difficult jobs imaginable: delivering the life altering news of the death of a service member to family members. After years of treating this duty with the utmost respect and reverence, they are given the opportunity to become Hope Notification Officers and deliver news that will change the course of a person’s life in an entirely different way. The former CNOs pay a surprise visit to ailing hospital patients to present them with the news that they will be receiving their long-awaited organ transplant. Emotions run high for both the organ recipients and the officers, united by the uplifting and hopeful exchange. 

    Credits

    Client LiveON NY Agency Ogilvy Brazil Claudio Lima, chief creative officer; Felix Del Valle, executive creative director; Marcos Botelho, copywriter; Bruno Montoro, Fabio Natan, art directors; Rafael Rosi, head of production. Production Central Films Rodrigo Garcia Saiz, director; Mateo Londono, DP; John Barreiro, executive producer/producer; Raul Senties, Hector Flores, first assistant directors.  Sound Nicolas Cruz Editorial Whitehouse Chicago Carlos Lowenstein, editor; Meaghan Rahamut, Lauren Pecson, assistant editors; Dawn Guzowski, editorial producer. Postproduction StratoStorm Brazil Acauan Pastore, colorist Helana Hilario, post producer; Mario Pece, post supervisor. Music Chris Jordao Sao Paulo Chris Jordao, Xanna D’aguiar, music producers; Karl Steinert, Eric Lee, composers.

    Genre:Documentary
    Media Type:Film: Short
    ScreenWork Categories:Short film
    Screenwork Type:Best Work
    Video Tags:Central FilmsOgilvy BrazilRodrigo Garcia Saiz



    Burger King and KFC Form A BFF Bond In Comedy Spot Created By Buzzman Paris

    Tuesday, December 10, 2024

    Burger King France and KFC France late last month launched a landmark collaboration, a world-exclusive, with the joint creation of an all-new burger available only in France: the BFF burger (Best Friends Forever). There are a flame-grilled meat version available exclusively at Burger King and a crispy chicken version exclusively at KFC.

    The two brands decided to set aside their rivalry to jointly launch the “BFF burger” in all their restaurants across France (555 for BK, 379 for KFC), available through December 16. This original and exclusive burger features a shared recipe but one major difference: it comes with flame-grilled meat exclusively at Burger King France and crispy chicken exclusively at KFC France.

    Directed by Rick Darge via production company HENRY, this TV spot features War’s classic track “Why Can’t We Be Friends?” as employees from Burger King and KFC are seen singing arm in arm, united in harmony.

    The campaign was imagined and orchestrated by Buzzman, in collaboration with Havas Paris for social media, and media placement handled by Wavemaker and Havas Media.

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