Akin to Seinfeld being billed as the TV show about nothing, this campaign for Orange Maison Protégée–an alarm and remote surveillance system that makes it possible to make your home more secure–also is full of nothing, but with a purpose.
While the remote surveillance sector typically relies heavily on anxiety-provoking images (burglaries, damage, etc.) to encourage people to subscribe, Orange focuses on the serenity provided by Orange Maison Protégée. Created by Paris agency Marcel, the Orange campaign does not say much. Yes, not much, because that’s what will happen at home, during your absence, thanks to the effectiveness of the security system.
Directed by Laura Sicouri via production company DIVISION, these three “nothing” TV films immerse us in three interiors. Through different moments of life captured, we observe that not much happens in the absence of the owners of the place… A hamster playing ninja in its cage, an answering machine taking a message, or a badly hung piece of clothing falling off the clothesline: little things, because these homes are secured with Orange Maison Protégée. Ah, the beauty of nothing.
