This offbeat comedic “This Is Your Life” campaign for Internet provider Telia out of Forsman & Bodenfors in Gothenburg, Sweden, includes a spot titled “Cat” in which we see that a feline in real life doesn’t generate as many entertaining, fanciful moments as cats do on the web.
Thus, it makes more sense for people to invest in Telia wi-fi service than in getting a cat–at least that’s the perversely twisted logic furthered by director Max Sherman of Blink in this ad.
Client Telia Agency Forsman & Bodenfors, Gothenburg, Sweden Lars Elfman, Martin Ringqvist, creatives; Asa Hammar, producer. Production Blink Max Sherman, director; Andrew Studholme, producer; Ben Sharpe, exec producer; Rik Zang, DP. Editorial Work Editorial Saam Hodivala, editor. Postproduction Chimney Group
To celebrate the 200th birthday of Johann Strauss II, the Vienna Tourist Board is launching an intergalactic premiere. The “Waltz into Space” mission will send Strauss’s masterpiece “The Blue Danube” into deep space.
For decades, “The Blue Danube” has been considered the unofficial “Anthem of Space,” famously immortalized in Stanley Kubrick’s “2001: A Space Odyssey”. Yet, surprisingly, this iconic Waltz by the famous Viennese composer was not included on either of the Voyager Golden Records--a collection of humanity’s greatest achievements, including a selection of 27 songs, that was sent by NASA to reach potential extraterrestrial life back in 1977.
On May 31 2025, Vienna will be setting the record straight in a campaign by agency Jung von Matt DONAU that amplifies its reputation as the city of music. In collaboration with the “Wiener Symphoniker” (Vienna Symphony Orchestra) and the European Space Agency (ESA), “The Blue Danube” Waltz will be broadcast to the farthest reaches of the universe, creating a timeless musical bridge between humanity and potential extraterrestrial life.
“The Blue Danube”, performed by the “Wiener Symphoniker” in Vienna at a special concert at Vienna’s MAK Museum on May 31, will be digitized and transmitted via the European Space Agency’s deep space communication facilities at Cebreros, Spain. The signal will continue indefinitely, traveling at the speed of light, and will surpass Voyager 1 in about 23 hours and 3 minutes.
To create awareness ahead of the mission, Jung von Matt created this humorous film that speculates on why “The Blue Danube” was not included on the Voyager Golden Records. The story revolves around the mission director (played by Adam... Read More
