Director Brian Billow–via Anonymous Content and Canada’s Steam Films–directed this spot which is part of DDB Canada Vancouver’s new “You gotta get it, to get it” campaign for Netflix.
The piece opens on a man who jumps out of a car at an airport in pursuit of the woman who is the love of his life. He desperately runs through the terminal searching for her. All through the spot we see her making her way through the terminal, unaware that her beau is trying to find her to ask a very important question.
That question, though, isn’t what we assume–or for that matter what she assumes once she sees him.
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Credits
Client Netflix Agency DDB Canada Vancouver Dean Lee, executive creative director/creative director; Cosmo Campbell, executive creative director; Daryl Gardiner, associate creative director/art director/copywriter; Jessica Schnurr, Geoff Vreeken, copywriters; Karen Brown, producer; Matthew Sy, project manager; Rob Newell, strategy. Production Steam/Anonymous Content Brian Billow, director; Eric Stern, sr. exec producer (Anonymous); Krista Marshall, Tony DiMarco, executive producers (Steam); Dion Beebe, DP; Kelly King, line producer. Post Cycle Media Matthew Griffiths, editor. VFX Cycle Media Peter Debay. Post Company 3 Stefan Sonnenfeld, colorist. Audio Vaper Music Joey Serlin, Andrew Harris, creative directors; Natalie Schnurr, producer. Performers Gary Smith, Abigail Marlowe. Casting Ryan Bernstein, RMB Casting (L.A.); Andrew Hayes, Powerhouse Casting, Toronto.
“The Clasteroid,” a new campaign for the super popular video game Clash of Clans (Supercell), has been rolled out by agency DAVID New York.
The campaign includes this film directed by Dave Green via production company Gifted Youth. The piece reports that 2007 FT3--a real asteroid that once threatened Earth but inexplicably disappeared in 2007, has reappeared and is headed straight towards players’ villages in the video game.
Here’s the real reason 20007 FT3 initially went missing. Back in ‘07, Hank Green and a fellow scientist saved our world by digitizing the meteor and sending it to the world of Clash of Clans instead--with dire consequences once it hits now, some 18 years later. Though Green now lives as a popular science communicator on YouTube and TikTok, it now falls to him to make up for his decision by sending the new Meteorite Hammer into the game, kicking off Hammer Jam. Every year Clash of Clans players look forward to Hammer Jam. But this time, it’s a matter of life and death--and somehow avoiding the the destruction which a meteor can bring.
André Toledo, chief creative officer, DAVID New York, said, “In Clash of Clans, the stakes are always high. But for this year’s Hammer Jam, we wanted to amp that up higher than ever with an event that threatens the world of Clash as we know it. Together with our Supercell partners and science communicator Hank Green, we built a conspiracy around a real meteor to create real stakes and launched it into the game with a short film that’s an homage to ‘80s and ‘90s’ sci-fi flicks. Now, it’s up to the fans to save their village from destruction.”
