Directing duo the Freise Brothers of Biscuit Filmworks teamed with ad agency RPA on this in-theater promo for the upcoming 16th annual Newport Beach Film Festival, which will start April 23 and run through April 30. Titled “Skeet Art,” the piece follows an eccentric, rifle-toting new-age punk and her butler/skeet puller through a field of high grass, where they pause to shoot a round of skeet. Clay pigeons have been replaced with homemade color bombs filled with brilliant powder, with which the sharp-shooting artist paints the sky in breathtaking fashion.
This new form of nontraditional “painting” is akin to the creativity of new, as yet undiscovered artists whose often unconventional work is on display at the Newport Beach Film Festival. “Skeet Art” is part of RPA’s “Know New Art” campaign promoting the Fest.
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Credits
Client Newport Beach Film Festival Agency RPA Joe Baratelli, executive VP/chief creative officer; Pat Mendelson, sr. VP/group creative director; Scott McDonald, VP, creative director/art director; Andrea Drever, associate creative director/copywriter; Gary Paticoff, sr. VP, chief production officer; Selena Pizarro, VP/executive producer; Grace Wang, assistant producer. Production Biscuit Filmworks Freise Brothers, directors; Christian Evans, DP; Shawn Lacy, managing partner; Holly Vega, exec producer; Mercedes Allen Sarria, head of production; Thaddeus Herrick, producer. Editorial Cut+Run Lucas Eskin, editor; Michelle Eskin, managing director; Carr Schilling, exec producer; Amburr Faris, head of production. VFX Jogger David Parker, creative director. Music Track “Ophelia” written and performed by Ezza Rose, courtesy of Angry Mob Music. Post Company 3 Siggy Ferstl, sr. colorist; Rhubie Jovanov, exec producer; Matt Moran, sr. color producer. Title Design & Animation Laundry! PJ Richardson, creative director; Michael Bennett, exec producer; Kirsten Collabolletta, producer. Audio Post Lime Studios Dave Wagg, mixer; Adam Primack, assistant; Jessica Locke, Susie Boyajan, exec producers.
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
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