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    Home » The Best Work You May Never See: NOMINT’s Stop-Motion Film Melts To Address Climate Change For WWF

    The Best Work You May Never See: NOMINT’s Stop-Motion Film Melts To Address Climate Change For WWF

    By SHOOTWednesday, November 3, 2021Updated:Tuesday, May 14, 2024No Comments4738 Views
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    WWF’s Arctic Program has launched its global campaign to coincide with COP26, to remind world leaders that “once arctic ice melts we can’t get it back.”

    This stop-motion film, conceived and produced by London-based NOMINT, used melting ice to tell the story of a disappearing Arctic. We follow the story of a young polar bear which tries to survive in the increasingly melting Arctic environment. NOMINT used the natural melting properties of ice to create a direct visual metaphor between the real-life Arctic and the animated environment.

    In the film, as in real life, Arctic sea ice is melting quickly  “changing the Arctic ecosystems forever, causing destruction around the planet”

    The film acts as a stark reminder that world leaders need to act now.

    NOMINT deployed an innovative combination of 3D printing, mold-making, and ice-sculpting to create 500 unique polar bear ice-sculptures that were then used to create the stop-motion animation. More than 1000 liters of ice were used to create the polar-bear sculptures and environment. The film, which took a year to produce, was directed by NOMINT co-founder Yannis Konstantinidis in collaboration with motion designers Marcos Savignano and Jua Braga, with music by Ted Regklis.

    NOMINT founder Konstantinidis said, “This was by far the most taxing project we have ever worked on, both emotionally and technically. Part of the appeal of the concept was that we were going to use the natural melting properties of ice to create a direct metaphor to the Arctic problem. We completely underestimated the fact that once ice starts melting you have no control over it, making it almost impossible to create a stop-motion film of this scale, which famously requires time between each shot. It was especially hard emotionally, as with every melted sculpture and ruined shot, we were being reminded of the devastating issue at hand and how easy it is to underestimate it.”

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    Credits

    Client WWF Arctic Program Agency & Animation Production NOMINT Yannis Konstantinidis, creative director/director/producer; Marcos Savignano, director & 3D animation; Jua Braga, 3D animation; Marilena Vatseri, producer. Sound & Original Music Ted Regklis

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:NOMINTYannis Konstantinidis



    The Hudson Dusters Direct New Jersey Holiday Film For RWJBarnabas Health From Agency StrawberryFrog

    Monday, December 8, 2025

    This long-form spot for RWJBarnabas Health--directed by The Hudson Dusters of Greenpoint Pictures for ad agency StrawberryFrog--takes us to New Jersey families in the places and moments that matter most during the holidays. As the largest healthcare provider in the state, RWJBarnabas Health aims to show up in the everyday spaces where people already gather.

    Lensed in Nutley, Clifton and Montclair, the film for the “Jersey Spirit” holiday campaign uses a local cast of New Jerseyans to convey authenticity.

    “With this campaign, we wanted to bottle up the spirit of New Jersey during the holidays--the humor, the hustle, the heart,” said Tyler DeAngelo, chief creative officer at StrawberryFrog. “Every story told, from ordering Taylor Ham at a diner to sitting around Nonna’s table for the seven fishes, is a celebration of the traditions that make this state so uniquely vibrant. RWJBarnabas Health plays a central role in helping our communities live those long, connected, meaningful lives. This campaign celebrates that spirit with warmth, nostalgia and just the right amount of Jersey attitude.”

    In a joint statement The Hudson Dusters shared, “The holidays are the best time of the year in the tri-state. From the city decorated to a tee and everyone out in the streets bundled up to Jersey, where they decorate their homes and towns to the nines. The excitement is in the air at businesses, homes and diners. We loved creating an authentic spot for the folks of Jersey, some of the most prideful people in the country, who keep holiday tradition alive in a major way. We wanted the characters to be real. If you live in Jersey, you know them, they’re you, your neighbor, or at the diner down the block from you. We wanted it to be relatable and... Read More

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