The consequences of ignoring symptoms and/or health concerns are underscored in this client-direct PSA for male cancer awareness charity One For The Boys directed by Sam Huntley of Iconoclast, London.
With a voiceover by Samuel L. Jackson, this piece titled “The Difference” shows how a negative outcome can be averted when men seek out support and medical expertise. More than 85,000 men die of cancer in the U.K. every year and one in four are not diagnosed until symptoms are advanced.
Client One For The Boys Production Iconoclast Sam Huntley, director; Anna Smith, exec produer; Luke Plaister, producer; Suzie Fownes, production assistant; Bailey Marks, first A.D.; James Blann, DP; Gillian O’Brien, production designer. Editorial Marshall Street Editors Patric Ryan, editor; Melissa Geczy, editor’s assistant; Katie Truelove, offline producer. Postproduction Gramercy Park Studios Ben Rogers, colorist; Kit Lawson, post producer. Audio Factory Phil Bolland, sound designer/mixer. Music SIREN Jon Clarke, composer; Sian Rogers, music producer/supervisor; Sean Atherton, music exec producer. Voiceover Samuel L. Jackson
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
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