For French grocery store chain Intermarché, Paris ad agency romance created this film which tells the charming tale of a boy who goes about doling out cookies, boasting to his buddies that they’re homemade treats baked by his mom. But in fact they are from Chabrior, Intermarché’s own line of cookies.
Upon closer scrutiny, though, perhaps the lad is telling the truth. Either way, Intermarché makes its own brand products–that's why the cookies taste so good.
Titled “Maman, la Plus Belle du Monde” (“Mama, the most beautiful in the world”), this film was directed by Rudi Rosenberg via production house Insurrection.
CreditsClient Intermarché Agency Romance, Paris Christophe Lichtenstein, president; Alexandre Hervé, creative director; Romain Roux, director, strategy; Damien Veillet, copywriter; Vincent Boursaud, art director; Marie-Laure Dangeon, associate director; Sophie Megrous, TV producer; Jerome Deplatiere, post producer. Production Insurrection Rudi Rosenberg, director. Audio Production THE Music “Maman, la plus belle du monde” by Luis Mariano
Directing Duo rubberband. Meshes Athleticism and Artistry In “Sabrina” For Nike Basketball
Directing duo rubberband. of production house SMUGGLER blends sport and symphony in perfect harmony in “Sabrina” for Nike, featuring basketball superstar and newly minted WNBA champion, Sabrina Ionescu.
Playing on the court alongside classical musicians, the film masterfully captures the passion and precision of basketball in sync with the elegance of strings and horns, creating a harmonious celebration of athleticism and artistry.
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