Titled “As I Really Am,” this film from agency The&Partnership in Rome–part of Toyota’s “Start Your Impossible” campaign in collaboration with the International Olympic and Paralympic Committee–profiles world champion wheelchair fencer, Beatrice “Bebe” Vio whose story is one of strength and determination.
Produced by Filmmaster Productions in Italy, the short was directed by Philippe Tempelman (who’s repped by Blink in the U.K. and Amsterdam).
Client Toyota Agency The&Partnership, Rome, Italy Fabrizio Caperna, creative director; Giambattista Menna, Eugenio Chiapparelli, art directors; Roberto Ottolino, Luca Scarponi, copywriters; Cecilia Barberis, producer. Production Filmmaster Productions Philippe Templeman, director; Pat Scola, DP; Nicole Lord, producer; Francesca Di Mottola, production designer; Daniela Ciancio, stylist. Editorial John Wik, editor Color Company 3 Tom Poole, colorist; Alexandra Lubrano, color producer. Music Hakan Eriksson, composer/arranger. “Il Sogno Di Beatrice” (for string quartet) performed by Gaaianeh Pilossian (violin), Karin Wallmyr (viola), Sabina Sandri Olsson (cello); Nisse Bjorn, studio engineer. Sound Design Red Pipe Joakim Kristensen, sound designer. VFX Swiss International, Stockholm Peter Marin, VFX supervisor; John Thorstensson, VFX producer; Erik Holmedal, VFX exec producer; Marcus Krupa, Jon Wesström, John Svensson, Johan Vikström, VFX artists
Wells Fargo has rolled out the new iteration of its partnership with Academy Award-winning actress and producer Reese Witherspoon, this time taking audiences to Paris, the City of Light.
Directed by Taika Waititi via production company Hungry Man and created in partnership with BBDO New York, this :30 captures Witherspoon discovering Paris through fresh eyes, thanks to the benefits of the Autograph Journey credit card. From exploring iconic landmarks to dining at charming local cafés, the spot celebrates the magic of experiencing a beloved destination in an entirely new way--an extension of the campaign’s core message about rediscovering travel.
This latest creative follows the London-based debut ad with Witherspoon that launched last fall and continues the campaign’s travel-led storytelling, using iconic global cities as backdrops to bring the credit card’s rewards to life.
Greg Ketchum, executive creative director, BBDO New York, said, “Reese represents something we all recognize--the way work can turn travel into a blur. You’re moving from one place to the next without really being in any of them. With the Autograph Journey Card, the idea is to shift that perspective. It gives her--and all of us--a reason to slow down, rediscover the moment, and experience a place like it’s the first time.”
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