Insurance and asset management company AXA has launched its multi-country campaign on sustainability, developed by agency Publicis Conseil in Paris..
When it comes to fighting against climate change, we all show goodwill, each in his/her/their own way and means. But even if goodwill is important, it still needs a helping hand. And that’s what AXA showcases in its campaign, that “even goodwill needs a little help.” And AXA has a role to play.
This campaign film–directed by Matt Smukler via production company Soup Film–follows the journey of a girl as she chases, and tries to catch, a rogue plastic bag. This journey to sustainability is part of a campaign unfolding in Mexico, Germany and then Switzerland.
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Credits
Client AXA Group Agency Publicis Conseil Marco Venturelli, CEO/chief creative officer; Steve O’Leary, executive creative director; Cédric Moutaud, Emmanuelle Bougueret, art directors; Jean-Christophe Royer, Montassar Chlaika, copywriters; Marion Le Forsonney, strategic planner. Agency Production Prodigious Armelle Sudron, producer. Production Soup Film Matt Smukler, director; Ada Zuiderhoek, Jana Salome Melzer, exec producers; Joschka Bauer, Nina Franz, producers;; Albrecht Silberberger, DP. Postproduction Prodigious Yannick Giffard, Fred Baudet, editors; Alexis Besnarous, post producer; Muriel Archambault, colorist; Nicolas Vogel, François Xavier Clément, Louis Nicod, Flame artists; Sébastien Moisescot, Krzysztof Karnicki, Mickael Hernandez, Léo Auger, After Effects; Christophe Caurret, creative sound director; Carsten Krueger, sound producer; Maxime Rouge, Grégoire Bucaille, music research. 3D Production Prodigious Mathieu Gerard, CGI supervisor; Anne-Lise Mallard, CGI line producer; Aurelien Dupre, DGI producer; Bastien Brenot, VFX supervisor; Hau N’Guyen, Alexandre Laruelle, Emily Merpillat, Thomas Godard, Didier Gros, Bruno Etchepare, Lucas Nadal, graphic artists. Music Universal Music Publishing; NOVEMBER ULTRA, author/composer; Universal Music Group, label/master owner; Melanie Pereira, composer.
Cinnamon Toast Crunch’s latest campaign, “Must Cinnadust,” introduces a full-blown, true-crime-inspired cinna-square universe unlike anything we’ve seen from the brand before. Created by The Martin Agency, the campaign includes this spot which takes us down a dark alley where a Cinnamon Toast Crunch square is stalking its prey--another Cinnamon Toast Crunch square.
It seems that our predator loves the taste of the cereal so much that he doesn’t hesitate to pour milk over and devour fellow squares.
The squares--predator and prey alike--are realized through richly detailed stop motion and CG by Passion Pictures. Tom O’Meara directed via Passion Pictures.
The package of Passion Pictures-produced spots, including this :30 titled “Alley,” is packed with crunchy confrontations, shadowy lighting, dramatic monologues and swirling Cinnadust trails for serial and cereal lovers alike.
