Telecommunications company Orange International’s penchant for connecting people is showcased in this spot created by Publicis Conseil, Paris, and directed by Nico Perez Veiga via production house Iconoclast. The technology bringing folks together is represented by an orange thread that spans vast distances.
The common thread eventually connects two people in particular, part of a campaign based on the idea that “Orange brings you closer, the rest is in your hands.”
CreditsClient Orange International Agency Publicis Conseil, Paris Elie Trotignon, executive creative director; Frederic Royer, creative director; Fabien Chiaffrino, artistic director; Christophe Paviot, copywriter; Timothe Rosenberg (Prodigious), producer. Production Iconoclast Nico Perez Veiga, director; Nathalie Lecaer, producer; Rodolphe Lanaro, line producer; Steve Annis, DP; Lucie Gallot, production assistant. Postproduction Digital District Cyril Bordesoulle, Guillaume Larose, post producers; Carlos Font Clos, editor; Mathieu Caplanne, colorist; Joel Tessonneau, sound producer.
Top Spot of the Week: Director Jake Scott, Paramount Brand Studios “Make Your Gameday Epic” In “Gladiator II”-Inspired Pepsi Spot
Nearly 20 years after Pepsi’s “Roman Empire” made its mark on pop culture, the brand is returning to the arena with a colossal Gladiator-themed campaign titled, “Make Your Gameday Epic™.” Celebrating the start of the 2024 NFL season and the highly anticipated release of Paramount Pictures’ Gladiator II in theaters on Nov. 22, this short film--directed by Jake Scott via RSA Films for Paramount Brand Studio features Megan Thee Stallion, as Empress Megan, leading a legion of NFL superstars turned Gridiron Gladiators, including Josh Allen, Derrick Henry, Justin Jefferson and Travis Kelce, locked in an epic battle with ice-cold Pepsi at the heart of the action. A brand-new gameday anthem from three-time, Grammy award-winning artist Megan Thee Stallion soundtracks the campaign. The unmistakable “boom, boom, clap” from Queen’s epic track “We Will Rock You” is featured on a fresh sample with cutting new lyrics from Megan. The new track became available on all major music streaming platforms, and ahead of Megan hosting the 2024 MTV VMAs last night (9.11), where the track and music-video inspired spot were heard and seen throughout the show. “I’m honored to follow in the footsteps of the legends who appeared in this Gladiator campaign 20 years ago and proud to have carved my own new legacy,” said Megan Thee Stallion. “Pepsi really brought the worlds of music, sports and entertainment together in a powerful way to set off the new NFL season.” The spot opens with Lamorne Morris and Jake Lacy peering into a can of Pepsi Zero Sugar as it transforms into a colosseum. Empress Megan calls the shots, and the royal roster of NFL players are at her command as they all vie for her favor and a sip of an ice-cold Pepsi... Read More