Barilla’s Al Bronzo premium pasta is perfectly cast in the brand’s modern take on Disney’s classic animated film, Lady and the Tramp, which coincides with the legendary studio’s 100th anniversary year. This live-action commercial re-creating the animated tale also features a cameo appearance from two Michelin-starred chef Davide Oldani, who serves the delicious platter of Barilla Al Bronzo to the couple.
The spot was directed by Xavier Mairesse of BRW Filmland for Publicis Italy/Le Pub.
Bruno Bertelli, global CEO of Le Pub, global chief creative officer of Publicis Worldwide and CCO of Publicis Groupe Italy, said, “Barilla Al Bronzo campaign gives pasta moments a new surprising intensity, this is why the re-creation of the Disney classic ‘Lady and the Tramp’ spaghetti scene is the perfect reflection of an unforgettable moment in life through food. For Barilla and Le Pub, it’s very important to give an in-depth experience when cooking pasta as it brings more joyful moments in life when sharing with the loved ones. By reinventing pasta moments into intense experiences, Barilla and Le Pub are committed to giving true quality moments of life.”
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Credits
Client Barilla Al Bronzo Agency Publicis Italy/Le Pub Bruno Bertelli, global CEO of Le Pub, global CCO of Publicis Worldwide, CCO of Publicis Groupe Italy; Cristiana Boccassini, Mihnea Gheorghiu, CCOs, Publicis Italy; Riccardo Fregoso, Selim Unlusoy, global executive creative directors; Michela Talamona, Fabrizio Tamagni, creative directors; Matteo Gemelli, copywriter; Angela Celano, art director; Niccolo Rigo, head of strategy; Ricardo Coen, strategy director; Antonio Jorgaqi, sr. experience strategist; Valentina Salaro, head of social & content; Vincenzo Di Carlo, sr. content manager; Francesca Zazzera, chief creation officer; Cinzia Morandi, producer; Vittorio Cafiero, head of digital production; Ornella Scarparo, digital project manager; Mauro Mazzei, head of creative technology; Diego Speroni, postproduction. Production BRW Filmland Xavier Mairesse, director; Chriss Ross, DP; Caterina Bussinello, Barbara Brown, exec producers; Francesco Narducci, head of production; Liza Fisher, line producer; Andrea Rosso, art director; Roberto Chiocchi, stylist; Francesca Alberoni, food stylist. Postproduction Enrico Munarini, editor; Julien Alary, colorist. VFX EDI Claudio Bellizzi, VFX supervisor. Online Video TEX Srl Nicola Scarpinato, postproduction supervisor; Luca Tassera, editor, digital assets. Sound Design Disc to Disc Music Magma Music Agency Michael Bertoldini, music supervisor; Seppl Kretz, executive music producer; Gyo Kretz, music producer; Magma Music Publishing, editor; Stan Koch, Federico Solazzo, composers/authors, “A long time coming” Publisher Walt Disney Music Company (ASCAP) Sonny Burke, composer; Peggy Lee, author; Magma Music Agency, arranger, “Bella Notte”
Daniel Warwick directed and teamed with producer Jakob Rühle to conceive of and develop this short film titled Ritornerai (Italian for “you will return”).
“Three days before an actual commercial shoot, my producer [Rühle] and I realized that we had a camera, a location, an actor, a pair of Lederhosen and a few beers to brainstorm,” Warwick said. “Suddenly my producer yelled ‘Objectophelia’ and the idea was born.”
Known for his big and bonkers, epic visual storytelling, Warwick’s Ritornerai--albeit more meditative than some of his other work--does not disappoint. It is a wholly original and offbeat story with an exquisite scenic backdrop that leaves plenty of room for interpretation.
Filmed in the Italian Dolomites, Ritornerai features a man in Lederhosen who appears from behind a bush and enters a Grand Hotel where he begins to touch the beautiful haptics and textures of the whole place. Seemingly overtaken by objectophelia, we observe him enjoying the sensory experience deeply and emotionally. He enters the big ballroom and sits by the piano where he utters the film’s only line, “Ritornerai.” He approaches a giant painting of a landscape and eventually we discover that he is actually in the painting.
“Ritornerai has inspired many different interpretations,” said Warwick. “People let their minds wander a bit. Love it or hate it, I really like that it doesn’t want anything from you. For that reason, maybe it’s a little more artful because people can take away whatever they want.”
The production company on Ritornerai was Zauberberg Productions. Director Warwick is handled by production house O Positive for commercial representation in North... Read More
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