Barilla’s Al Bronzo premium pasta is perfectly cast in the brand’s modern take on Disney’s classic animated film, Lady and the Tramp, which coincides with the legendary studio’s 100th anniversary year. This live-action commercial re-creating the animated tale also features a cameo appearance from two Michelin-starred chef Davide Oldani, who serves the delicious platter of Barilla Al Bronzo to the couple.
The spot was directed by Xavier Mairesse of BRW Filmland for Publicis Italy/Le Pub.
Bruno Bertelli, global CEO of Le Pub, global chief creative officer of Publicis Worldwide and CCO of Publicis Groupe Italy, said, “Barilla Al Bronzo campaign gives pasta moments a new surprising intensity, this is why the re-creation of the Disney classic ‘Lady and the Tramp’ spaghetti scene is the perfect reflection of an unforgettable moment in life through food. For Barilla and Le Pub, it’s very important to give an in-depth experience when cooking pasta as it brings more joyful moments in life when sharing with the loved ones. By reinventing pasta moments into intense experiences, Barilla and Le Pub are committed to giving true quality moments of life.”