Animation house ROOF Studio produced this 3D animated short for 4-H Canada, a not-for-profit organization focused on world-class positive youth development experiences. Conceived by communications marketing agency Edelman Canada, 4-H Forever demonstrates the impact 4-H in Canada has on preparing youth for their futures and the role volunteers play in making that happen. The piece can be seen on social media, programmatic placements, SEO, and connected TV.
Led by ROOF creative directors Vinicius Costa, Lucas Camargo, and Guto Terni, the film follows the path of four children involved with 4-H. From their early days in a community garden to the building of a community center, this captivating story provides a powerful testament to the impact of volunteerism, the enduring bonds of friendship, and the crucial role that community engagement can play in making lasting and positive change in the lives of young people.
“Bringing 4-H Forever to life was an exercise in blending meticulous planning, masterful design, and compelling storytelling – all hallmarks of our approach to animation,” said Terni, partner/creative director at ROOF Studio. “Our storyboard laid out vibrant scenes, interconnected through fluid camera movements and transitions, setting the stage for an animation journey that was both challenging and rewarding.”
The film’s scenic transitions give the viewer an active sense of involvement and progress as the four young characters set out on their shared journey.
ROOF also used time-lapse to showcase the youth’s teamwork and evolution in building the community center. This visual device allowed for the camera to be a silent observer, providing a sense of continuity and continuous creation.
Terni and creative director/art director Lucas Camargo teamed to direct 4-H Forever.
