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    The Best Work You May Never See: Serviceplan Deploys AI For #StopRepeatingStories Campaign In Response to Rise of Antisemitic Crimes in Germany

    By SHOOTUpdated:No Comments3425 Views

    Since tension and violence continued to rise across the Middle East, there has been a massive increase in the number of antisemitic crimes in Germany. This is shown by the latest figures presented at the Federal Press Conference shortly before Holocaust Memorial Day. To draw attention to this growing issue, the Zentralrat der Juden (Central Council of Jews) in Germany  has launched a comprehensive initiative. Designed and implemented by advertising agency Serviceplan, #StopRepeatingStories uses AI to demonstrate: “How it starts is reminiscent of those days. How it continues is up to you.”

    There have been 2,249 antisemitic crimes in Germany since October 7, 2023. Felix Klein, the Federal Government Commissioner for Combating Antisemitism, revealed these figures at the Federal Press Conference on January 25. This is almost as many antisemitic attacks as in the whole of 2022. Antisemitic incidents had already been on the rise in previous years, but now they have reached a new and alarming peak.

    At the heart of #StopRepeatingStories are the real stories of Jewish people from Germany about antisemitic incidents they have personally experienced in their everyday lives. In the campaign, these stories are retold by actors in order to protect their privacy. The campaign launch film uses innovative means: AI has been used to age the appearance of the protagonist, Lea. At first, this gives the impression that she is a contemporary witness of the Shoah (Holocaust). As her story unfolds, Lea’s appearance gradually rejuvenates, and together with the details of the story, it becomes clear that her testimony comes from the present.

    Jeannette Bohne, creative director at Serviceplan Berlin, explained, “#StopRepeatingStories is a campaign that is very close to our hearts. In order to draw attention to this important issue and touch people’s emotions, you need strong, surprising and innovative storytelling. With the help of Artificial Intelligence, we are able to show how quickly terrible past experiences can become the present, and that it is up to all of us to ensure more tolerance. Because never again is now and every day”.

     “It is more important than ever to take a stand. We thank the Zentralrat der Juden in Germany for their trust in this highly relevant campaign. It was great to see the incredible commitment of our entire team, working together with specialists from AI, media, production and UX to set a creative exclamation point against antisemitism,” said Till Diestel, chief creative officer, Serviceplan Germany.

    The campaign film is available online and on social media. Further campaign films are planned for the coming weeks.

    The strategy and creative concept was developed by Serviceplan Berlin. The creative realization and production took place in cooperation with Serviceplan Make. Benjamin Wollf was the director. Cinematographer Felix Baermann shot the film at Neon Island Studios Berlin.

    The music for the campaign was composed, recorded and edited by Not a Machine. 

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    Credits

    Client Zentralrat der Juden (Central Council of Jews) Agency Serviceplan Germany Jeannette Bohne, managing director; Michael Johne, general manager; Benjamin Baum, creative director, copy; Maxim Weinstein, head of design; Anna-Lena Simon, copywriter; Arash Sabbagh Sani Azad, art director; Tasha Schedler, strategy consultant; Ferdinand Leopolt Lotz, head of XR development; Alexander Nagel, managing partner, Serviceplan MAKE; Christoph Struber, sr. VFX artist, Serviceplan MAKE;  Sebastian Weidner, head of CGI, Serviceplan MAKE; Aminah Folli, Tim Stickelbrucks, supervision KI. Production Josephine Rugge, sr. creative producer, Serviceplan MAKE; Katrin Petersen, producer, Serviceplan MAKE; Benjamin Wolff, director; Felix Baermann, DP. Music Not a Machine Jeffrey Lisk, creative director/managing partner; Keona Kruppa, Phil Monch, producers; Fabian Reifarth, Dominik Joel Novak, composers.

    Media Type:Commerical: PSA
    ScreenWork Categories:Short film
    Screenwork Type:Best Work
    Video Tags:Serviceplan GermanyServiceplan MAKE



    Top Spot of the Week: Director Daniel Warwick’s Short Film “Ritornerai” Is Like A Painting That’s Subject To Interpretation

    Thursday, August 13, 2026

    Daniel Warwick directed and teamed with producer Jakob Rühle to conceive of and develop this short film titled Ritornerai (Italian for “you will return”).

    “Three days before an actual commercial shoot, my producer [Rühle] and I realized that we had a camera, a location, an actor, a pair of Lederhosen and a few beers to brainstorm,” Warwick said. “Suddenly my producer yelled ‘Objectophelia’ and the idea was born.”

    Known for his big and bonkers, epic visual storytelling, Warwick’s Ritornerai--albeit more meditative than some of his other work--does not disappoint. It is a wholly original and offbeat story with an exquisite scenic backdrop that leaves plenty of room for interpretation.

    Filmed in the Italian Dolomites, Ritornerai features a man in Lederhosen who appears from behind a bush and enters a Grand Hotel where he begins to touch the beautiful haptics and textures of the whole place. Seemingly overtaken by objectophelia, we observe him enjoying the sensory experience deeply and emotionally. He enters the big ballroom and sits by the piano where he utters the film’s only line, “Ritornerai.” He approaches a giant painting of a landscape and eventually we discover that he is actually in the painting.

    “Ritornerai has inspired many different interpretations,” said Warwick. “People let their minds wander a bit. Love it or hate it, I really like that it doesn’t want anything from you. For that reason, maybe it’s a little more artful because people can take away whatever they want.”

    The production company on Ritornerai was Zauberberg Productions. Director Warwick is handled by production house O Positive for commercial representation in North... Read More

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