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    The Best Work You May Never See: Stop Homophobie, Pantone, TBWAParis Unfurl “Colors of Love” So The LGBT Rainbow Flag Can Continue To Wave 

    By SHOOTUpdated:No Comments7173 Views

    Soccer and team sports in general are supposed to be a place for tolerance, teamwork and coming together. But a few months ago Qatar, the country hosting the World Cup event, banned LGBT flags from its soil. This prevented millions of people from wearing the colors of freedom and love. 

    In response to this, Stop Homophobia–an association that fights against homosexual discrimination–and Pantone, a supplier of professional color languages and digital solutions, but above all a brand that is committed to defending the LGBT cause, launched “Colors of Love,” a version of the rainbow flag whose colors have been replaced by their Pantone codes.

    This allows LGBT people to wave the flag with pride, without the authorities being able to detect it. Flags and shirts displaying the Pantone codes have been made in order to give all those who wish to do so the means to show their pride and/or push back against this repressive law. This case study video from agency TBWAParis outlines the campaign.

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    Credits

    Client Stop Homophobie, Pantone Agency TBWAParis Benjamin Marchal, Faustin Claverie, executive creative directors; Nicolas Roncerel, copywriter; Paul Reyrolle, artistic director; Nicolas Duval, director, graphic supervisor; Eleonore Berthier-Milot, audience planning director; Sidney Bourgalle, digital production; Guillaume Rancurel, technical director. Production Else Maxime Bioron, CEO; Paul Couturier, producer; Younes Chekouh, head of 3D. Sound Production Else Fanny Mithois, music producer; Matthieu Seignez, sound engineer.

    Media Type:Film: Short
    ScreenWork Categories:Educaton,Demo,How-To
    Screenwork Type:Best Work
    Video Tags:ElseTBWAParis



    Top Spot of the Week: BBDO New York, Director Thomas Ormonde Show How Romance Stacks Up For A Pringles Snacker

    Thursday, April 9, 2026

    As part of Pringles®’ ongoing “Once You Pop, The Pop Don’t Stop” campaign that is designed to reach a new era of Gen Z snackers, this new “Pringlelina” ad----directed by Thomas Ormonde of ProdCo for BBDO New York--delivers the brand’s signature unexpected humor, showing that opening a can of Pringles can unlock a world of delicious possibilities, including your next love story. In the commercial, a young man takes love into his own hands--literally--by building his dream partner crisp by crisp. What starts as a craving quickly turns into a full-blown romance, proving that sometimes your crush is more of a crunch.

    This long-form version of the spot, a :60, is running on YouTube.

    Dan Kelly, executive creative director, BBDO New York, said, “Everyone finds love a little differently. Some people swipe. Some people stack. “Building a salty soulmate out of crisps hit a chord with Pringles fans, and now the snacking love story continues.”

     

     

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