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    The Best Work You May Never See: TBWAParis, Director Adam Berg Put Childhood In A Box For McDonald’s Happy Meals

    By SHOOTUpdated:No Comments3883 Views

    McDonald’s unveils a new Happy Meal movie, created by TBWAParis: a tender look at children and their special relationship with the iconic red box.

    In this piece, this box has become the little boy’s best friend. An object that never leaves his side, one that is very much part of his daily life. He collects little bits and pieces from his world to put in his box: a soap bubble, scents, laughter, a pebble… So many keepsakes meticulously chosen and carefully kept in his red box. The ending will show us that these keepsakes were collected for the sole purpose of being shared, in order to get much closer to the ones we love.

    Adam Berg directed “Childhood is Inside,” which was produced by Smuggler/Excuse My French. The film is being shown on TV, online and in movie theaters.

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    Credits

    Client McDonald’s Agency TBWAParis Benjamin Marchal, Faustin Claverie, executive creative directors; Lucie Vallotton, art director; Vincent Cusenier, copywriter; Maxime Boiron, head of TV; Elisabeth Boitte, TV producer. Production Excuse My French/Smuggler Adam Berg, director; Jereome Rucki, Constance Guillou, producers. Postproduction Elise Gamboa Sound Production TBWAELSE Olivier Lefebvre, head of music & sound; Fanny Mithois, sound producer; Ferdinand Huet, Thomas Jacquet, music art directors; Eliot Just, Vendome Uhl, sound engineers. Music Title: “Lost in the Light” Performer: Bahamas; Afie Salomon Jurvanen, songwriter. Downtown Music UK Ltd, publisher; Universal Music, producer.

    Genre:Family
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:Adam BergSmugglerTBWAParis



    Top Spot of the Week: BBDO New York, Director Thomas Ormonde Show How Romance Stacks Up For A Pringles Snacker

    Thursday, April 9, 2026

    As part of Pringles®’ ongoing “Once You Pop, The Pop Don’t Stop” campaign that is designed to reach a new era of Gen Z snackers, this new “Pringlelina” ad----directed by Thomas Ormonde of ProdCo for BBDO New York--delivers the brand’s signature unexpected humor, showing that opening a can of Pringles can unlock a world of delicious possibilities, including your next love story. In the commercial, a young man takes love into his own hands--literally--by building his dream partner crisp by crisp. What starts as a craving quickly turns into a full-blown romance, proving that sometimes your crush is more of a crunch.

    This long-form version of the spot, a :60, is running on YouTube.

    Dan Kelly, executive creative director, BBDO New York, said, “Everyone finds love a little differently. Some people swipe. Some people stack. “Building a salty soulmate out of crisps hit a chord with Pringles fans, and now the snacking love story continues.”

     

     

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