Each year, there are 400,000 burn victims in France, of whom 10,000 are considered by medicine as severe. Once out of a health care pathway often long and painful, burn victims must face the gaze of others and an outside world who is easily reluctant to help them get back to the normal course of their lives. Their condition, widely misunderstood, further reinforces their sense of isolation.
To change our way of looking at burn victims is the aim of this new TBWAParis campaign, fruit of a lasting collaboration with the association Burns and Smiles. Through “Matheo,” a film directed by Bertrand Degove and Fabrice Gobert via production house Wanda, teenagers are featured in a story…of teenagers. Can a teen with severe burns live a “normal” life?
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Credits
Client Burns and Smiles Agency TBWAParis Benjamin Marchal, Faustin Claverie, executive creative directors; Lena Monceau, Julia Deshayes, conception/art direction; Maxime Boiron, head of TV; Lorraine Poincignon, TV producer. Production Wanda, Paris Bertrand Degove, Fabrice Gobert, directors; Antoine Bagot, producer; Jacques Girault, head operator; Micka Arasco, SFX makeup. Postproduction Wanda, Paris Olivier Glandais, head of postproduction; Cecile Dessertine, editor; Frank Voiturier, calibrator. Sound Production TBWAElse Olivier Lefebvre, head of music and sound; Fanny Mithois, sound director; Vendome UHL, Matthieu Seignez, Max Labarthe, sound engineers; Marion Le Guluche, music rights. Music “The Only Living Boy in New York”
As part of Pringles®’ ongoing “Once You Pop, The Pop Don’t Stop” campaign that is designed to reach a new era of Gen Z snackers, this new “Pringlelina” ad----directed by Thomas Ormonde of ProdCo for BBDO New York--delivers the brand’s signature unexpected humor, showing that opening a can of Pringles can unlock a world of delicious possibilities, including your next love story. In the commercial, a young man takes love into his own hands--literally--by building his dream partner crisp by crisp. What starts as a craving quickly turns into a full-blown romance, proving that sometimes your crush is more of a crunch.
This long-form version of the spot, a :60, is running on YouTube.
Dan Kelly, executive creative director, BBDO New York, said, “Everyone finds love a little differently. Some people swipe. Some people stack. “Building a salty soulmate out of crisps hit a chord with Pringles fans, and now the snacking love story continues.”
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