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    The Best Work You May Never See: Telekom, Director Andreas Nilsson, adam&eve Berlin, DDB Hamburg Boost Football With  A High-Fiber Diet

    By SHOOTUpdated:No Comments2050 Views

    Andreas Nilsson directed this spot for Deutsche Telekom via production company Czar Film Berlin out of ad agencies adam&eve Berlin and DDB Hamburg. (Nilsson is repped in the U.S. and U.K. by Biscuit Filmworks.)

    The 30-second commercial–titled “No fiber. No football.”–ties into Telekom’s sponsorship of the UEFA EURO 2024 football tournament, serving as an official partner providing telecommunication services via fiber optics. Without fiber, there would indeed be no football fever in June and July (UEFA EURO 2024 runs from June 14-July 14) as Telekom ensures the networking of the 10 host cities, the training and team quarters as well as official fan zones. Additionally, all 10 stadiums will be connected to UEFA’s International Broadcasting Center (IBC) in Leipzig. The TV images of the matches will be broadcast to the world from there.

    The spot shows the contrasts between a world with and without both fiber and football. For example cheering people watching the tournament together on screens in public squares and pubs–thanks to Telekom’s fiber optic supply to the venues. In contrast, there are deserted squares and pubs: a scenario that underlines the message “No fiber. No football.”

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    Credits

    Client Deutsche Telekom Agency adam&eve Berlin Fabian Frauenderka, Christian Lotz, creative directors; Jens Pfau, chief creative officer; Philipp Schwartz, chief strategy officer. Agency DDB Hamburg Meike van Meegen, head of TV. Production CZAR Film Berlin Andreas Nilsson, director; Lasse Frank, DP. Editorial Toni Froschhammer, editor. Color Grade Sam Gilling, colorist. Sound Design rekorder studios

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:adam&eve BerlinAndreas NilssonDDB Hamburg



    The Best Work You May Never See: Jung von Matt Hamburg, Director Diarmid Harrison-Murray Perform “Octowaltz” For BMW

    Thursday, June 19, 2025

    In this BMW spot out of Hamburg agency Jung von Matt, an octopus performs an impressive underwater waltz--powered by a central nervous system. The dance is a metaphor for the unique performance of BMW’s new central control unit: the BMW Heart of Joy.

    BMW first unveiled this innovative control computer--which calculates all driving dynamics functions--back in April. During its first major test at Auto Shanghai, the Heart of Joy took center stage as part of the BMW Vision Driving Experience.

    Now, BMW showcases the unique performance potential of the Heart of Joy in “Octowaltz,” from production companies Parasol and Untold Studios--with the latter shop’s Diarmid Harrison-Murray serving as director.

    The thought experiment: The octopus is a fascinating creature. Its decentralized nervous system allows it to coordinate individual parts of its body independently--much like a conventional car, where acceleration, braking, steering, and other functions are controlled by separate units.

    But what if the octopus could channel its power through one central nervous system--the way BMW’s Heart of Joy control unit unites drive, braking, energy regeneration, and partial steering functions?

    The result: an unbelievable, perfectly coordinated, masterfully choreographed underwater performance.

    The campaign draws a poetic parallel between the fluid movements of the octopus and the driving experience delivered by the Heart of Joy. “Okto the Octopus” waltzes with masterful control, exceptional precision, and effortless agility--while maintaining safety in every situation.

     

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