The latest installment in adam&eveDDB, London’s campaign for Halifax Bank stars Lady Penelope and her long suffering butler, Parker–puppet characters from the Thunderbirds stop motion animation series.
Chauffeuring Lady Penelope about in her limousine, Parker asks if he can make a quick stop at a Halifax branch. He goes into the branch with a letter and is amazed to discover he has won the top prize of £500,000 in the Halifax Savers Prize Draw Superdraw.
When asked by a bank employee what he’ll spend the money on, Parker thinks hard. Then we see him on a beach, cocktail in hand, while his boss Lady Penelope, is back at the mansion ringing the bell for attention with him nowhere to be seen!
The :40 is airing on British television.
Dom&Nic of Outsider directed, with puppetry from Century 21 Films and VFX/design provided by The Mill.
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Credits
Client Halifax Agency adam&eveDDB, London Richard Brim, chief creative officer; Ben Tollett, group executive creative director; Catherine Cullen, TV producer; Jonathan John, copywriter; David Mackersey, art director; David Golding, chief strategy officer. Production Outsider Dom&Nic, directors; John Madsen, producer; Steve Elgar, production manager; Alex Barber, DP; Stephen La Riviere, Thunderbirds consultant Puppetry Century 21 Films LTD Andrew T. Smith, Geraldine Donaldson, Richard Gregory, Elliot Pavelin, Toby Chamberlain, Hilton Fitzsimmons, puppeteers. Editorial Final Cut Struan Clay, editor; Frankie Elster, producer. VFX & Design The Mill Alex Fitzgerald, exec producer; Kirsty Ratcliffe, producer; Neil Davies, shoot supervisor/executive creative director; Fergal Hendrick, 2D lead artist; Jonathan Wood, shoot supervisor/3D lead artist; Alex Hammond, 3D lead artist; John Thornton, Gavin Marler, Nick Sze, Federico Ghetta, Zoe Cosh, James MacLachlan, Olivia O’Neil, Jose Caballero, Greg Spencer, Rebecca Clay, Adam Maynard, George Rockliffe, David Wishart, Richard Payne, Dan Adams, Gary Driver, Georgina Ford, Richard De Carteret, Sal Wilson, 2D artists; Ashley Tilley, Giacomo Cavalletti, Sergio Xisto, Hitesh Patel, Peter Agg, Will Burdett, Matthew Kavanagh, Jasmine Ghoreishi, Tom Hales, Alberto Lara, Alain Thay, Adam Droy, Finlay Crowther, Arnau Gilabert, Joshua Barlow, Roberto Costas Fernandez, Andrew Bartholomew, 3D artists; Rainer Stolle, German Casado, Jiyoung Lee, matte painting; Aurelien Ronceray, art department. Color The Mill David “Luddy” Ludlam, colorist; Thomas Mangham, Brendan Buckingham, color assist. Audio 750mph Sam Ashwell, engineer.
Pearson has launched its first global brand campaign in more than five years as the 182-year-old company continues its evolution into an AI-enabled education and reskilling leader.
The campaign centers on a series of cinematic films featuring real learners in conversation with their younger selves. Using AI to recreate earlier versions of each participant, the films allow individuals to reflect on pivotal decisions, moments of doubt, and turning points that shaped their futures. The creative approach blends emerging technology with documentary storytelling grounded in lived experience.
At a time when AI’s role in both education and creativity is under intense scrutiny, Pearson has taken a deliberate and considered approach. The technology is used not as spectacle, but as a reflective storytelling device, built around consent, authenticity, and human agency. It reflects Pearson’s strong support for AI in augmenting human potential with learning at the core.
The first learner stories spotlight U.S.-based individuals, with additional international profiles launching later this spring as part of an ongoing global series that Pearson produced with VaynerMedia for creative, and Hummingbird and Tool of North America for production. Aqsa Altaf and John X. Carey via Hummingbird teamed to direct the “Impact Stories” films.
This film introduces us to Jasmine who meets her younger 27-year-old self. The younger Jasmine has two kids and is pregnant with a third. She and her two children are living in a domestic violence shelter, sleeping on an inflatable mattress with a slow air leak. Now getting a Pearson education and on her way to realizing her dreams seven years later, Jasmine gets to impart a message of inspiration to her younger self.
