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    The Best Work You May Never See: VMLY&R Shares “The Last Possessions” For Save the Children

    By SHOOTUpdated:No Comments3236 Views

    As the Syrian crisis marks its 10th anniversary, Save the Children Global has launched its latest campaign, “The Last Possessions”. 

    ​​The initiative is inspired by the last items that Syrian children carried with them as they fled their home country. These are items they took on their long journey, and often is the only item they brought with them from home. 

    These simple items such as a blanket, a football, or a musical instrument hold many painful yet inspiring stories. Save the Children and VMLY&R collected the stories of these possessions. Photos and stories were then collated and presented together in an art bound book. 

    The book is designed to illustrate what it really means to be a refugee and having to flee your home country. Each page tells a story of a different child, told through the very last thing they owned. 

    The campaign aims to support children and their families in Zaatari Refugee Camp through awareness and donations. Contributions will spark a positive change in the lives of Syrian children and their families in the Zaatari refugee camp.

    This film shows the moving examples of “The Last Possessions.”

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    Credits

    Client Save the Children Agency VMLY&R Debbi Vandeven, global chief creative officer; Kalpesh Patankar, chief creative officer, art director; Emad Khayyat, creative director; Ivan Milovanovic, managing director; Ivan Bormaister, Kapil Bhimekar, art directors; Kartik Rajan , Dhruv Warrior, Sambhav Khandelwal, writers; Husam Abu Salha, photographer; Shubha Bharill, Jumana Saadeh, producers.

    Media Type:Commerical: PSA
    ScreenWork Categories:Short film
    Screenwork Type:Best Work
    Video Tags:VMLY&R



    The Best Work You May Never See: NFL Playoff Momentum Builds As Canadian Fans Change Writing On The Walls From “No” To “Go Bills”

    Wednesday, January 14, 2026

    Mosaic North America has been named Canadian agency of record for the Buffalo Bills. The partnership focuses on growing the NFL football team’s fan base in Canada, with Mosaic leading strategy and creative in-market, and deepening the team’s connection with Bills Mafia north of the border.

    Mosaic’s debut work for the team is a Toronto-wide playoff activation that transformed familiar “Post No Bills” signage into bold “Go Bills” rally cries across the city. Launched overnight following the end of the regular season, the campaign replaces hoarding walls with large-scale street tags across Toronto — from Queen West and Little Italy to the Distillery District and the West Don Lands — creating a mysterious, highly visible rally cry tied to the Buffalo Bills’ playoff push.

    Each installation features a QR code that drives fans to a dedicated landing page, where they can sign up for Buffalo Bills Canada communications and enter a playoff contest offering flights, hotel, and game tickets. One winner is selected each weekend for every round the team remains in the postseason, allowing the campaign to evolve in real time alongside the playoff run.

    The work taps into a long-standing truth about the franchise: Ontario is already a meaningful part of the Buffalo Bills’ fan base. On any given game day, Ontarians accounted for an estimated 20% of attendees at Highmark Stadium, home to the Bills. With the NFL encouraging northern teams to expand their fan bases beyond the U.S., Mosaic’s mandate is to build fandom and engagement in Canada by meeting fans where they already show up.

    “The goal with this campaign was to create a kind of love letter to fans, from fans. Something they could feel part of,” said Dan Berzen, creative... Read More

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