This short recreates the true story of Thula, a cat whose curiosity opened up the world for Iris Grace, a girl diagnosed with a severe autism spectrum disorder. Through the relationship she developed with Thula, Iris gained new found confidence, began communicating and taking part in new activities including revealing an extraordinary talent for painting.
Titled Iris and Thula, the film is part of a new global “Feed Their Curiosity” campaign created by agency AlmapBBDO in Brazil for Whiskas cat food. The campaign is based on the universal truth that natural, free-spirited curiosity is what makes cats special, so we need to nurture that with healthy food and proper care.
The short is the first in what’s planned as a series of “Curious Cat Chronicles” based on real-life stories of curious cats.
REGISTRATION REQUIRED to access this page.
Already registered?
LOGIN
Don't have an account?
REGISTER
Registration is FREE and FAST for UNLIMITED ACCESS to all SHOOT pages using either your email or social login (LinkedIn, Facebook, Google or X)
The limited access duration has come to an end. (Access was allowed until: 2017-05-12)
Credits
Client Whiskas Agency AlmapBBDO, Sao Paulo, Brazil Luiz Sanches, general creative director; Bruno Prosperi, executive creative director; Benjamin Yung, Marcelo Nogueira, creative directors; Daniel Chagas Martins, Cesar Herszkowicz, creatives. Production Killers Claudio Borrelli, director; Julia Tavares, exec producer/producer; Ted Abel, DP; Paulo Ribeiro, art director. Editorial Claudio Borrelli, Marcelo Cavalieri. Postproduction Casablanca, Andreia Figueiredo. Audio Satellite Audio Kito Siqueira, Roberto Coelho, producers; Fernando Rojo, Hurso Ambrifi, Mike Vlcek, Thaigo Colli, Henrique Guimarães, Daniel Iasbeck, maestros; Fabian Jorge, Rodrigo Tedesco, Flavio Gondin, audio post.
International healthcare company Bupa has launched “Health Stories,” a global campaign aimed at breaking down the barriers that prevent people from talking about their health.
The reluctance of people to open up about health is a global issue across countries, cultures and socio-demographic groups. But speaking up about health concerns can help people access medical and emotional support earlier, reduce feelings of stress and isolation, and can lead to improved outcomes.
Developed in partnership with creative agency Redwood@AMV, the campaign invited six people on their own unique health journeys to share the moment they first opened up about their condition.
The campaign offers intimate insights into life-affirming stories of personal courage, resilience and triumph, exploring how talking about physical and mental health can have transformative long-term positive effects. These include navigating chronic conditions like Crohn’s disease and endometriosis, living with ADHD or limb difference, and surviving cancer--alongside a powerful account from Black Ferns international rugby player Ruby Tui on mental health.
The launch comes as new research from Bupa reveals that 82% of people believe that talking about health experiences can support physical and mental health. Despite this, nearly one in two people (49%) say they have avoided addressing a health concern. Of those, over a third (39%) did so because they didn’t think it was serious, or were unsure if they needed a healthcare professional, and a quarter (24%) due to embarrassment or stigma.
Shot by documentary filmmaker Dorothy Allen-Pickard, the aim of the films--including this two-minute piece--is to drive awareness and spark new conversations about health around the... Read More
