This video reflects the fact that “fabulous lips are those that have something powerful to say,” underscoring the importance of women’s voices.
Bianca Giaever of m ss ng p eces directed this video for Soap & Glory out of agency DAVID Miami, with experiential design by Yehuda Duenyas.
For every post shared using #MoreThanLips, Soap & Glory will donate $5 (up to $20,000) to She Should Run, a national organization that is working to increase the number of women running for elected office.
Client Soap & Glory Agency DAVID Miami Anselmo Ramos, chief creative officer; Tony Kalathara, creative director; Juan Pena, associate creative director/copywriter; Ricardo Casal, associate creative director/art director; Melusi Mhlungu, copywriter; Richard Cruz, art director; Veronica Beach, head of global production; Kelly Allen, Octavio Luna, producers; Paulo Fogaca, managing director Production m ss ng p eces Bianca Giaever, director; Yehuda Duenyas, experiential director; Ari Kuschnir, Kate Oppenheim, Brian Latt, managing partners; Edward Grann, Dave Saltzman, exec producers; Rebecca Davis, head of production; Matthew Ayriss, producer; Ava Berkovsky, DP. Editorial Cosmo Street Julie Kravitz Gannon, editor; Habib Semaan, assistant editor; Idalia Deshon, producer; Yvette Cobarrubias-Sears, exec producer.
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
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