“Rescue Me,” OneRepublic’s catchy new single, is out along with this music video directed by Christian Lamb of Black Dog Films. Lamb worked closely with OneRepublic lead vocalist Ryan Tedder and the band to create the video, centering around a young boy who digs deep to thwart an Orwellian-esque gang of BMX bullies. Filmed in Silverton, Ore, the video follows the fleeing boy (Cody Bingham) who makes his stand in spectacular fashion in a dance choreographed by Sherrie Silver (“This Is America”).
Lamb’s most recent work includes Michael Bublé’s NBC Special “bublé!”, Beyonce’s Formation tour and Childish Gambino’s This Is America Tour. A multi-faceted director and storyteller with roots in photography and cinematography, Lamb has a body of work that spans music videos, commercials, branded content, documentaries, webcasts and live TV broadcasts.
CreditsClient OneRepublic/Interscope Records Production Black Dog Films Christian Lamb, director; David Mitchell, Julia Ochsenreiter, executive producers; Holly Harding, producer; Mack Fisher, DP; Jade Harris, production designer; Sherrie Silver, choreographer; Krissie Torgerson, stylist. Editorial Jorge Sandoval, editor. VFX Greenlight
Top Spot of the Week: Nike, W+K Portland, Megaforce Take Us On A “Sunshine” Run
“Winning isn’t Comfortable” is the second chapter of Nike’s “Winning isn’t for Everyone,” extended through the lens of running. It is based on true insights and the realities that runner experience when they lace up their shoes.
It adds the perspective of how hard it can be to just get out the door and go for a run. The idea that if you don’t hate running a little, you don’t love running enough. It celebrates the need and opportunity to push outside a person’s comfort zone to discover what they can accomplish, emphasizing that true victory often requires pushing through uncomfortable moments.
Each film of the series builds on the tension that every runner faces--pushing through the morning dread, the elements outside, the pain of hitting a wall, or even walking down the stairs after a run or race--juxtaposed with the feeling of elation only runners know as they push themselves beyond what they thought possible.
The irreverence of the films--directed by Megaforce via production company Iconoclast for Wieden+Kennedy Portland--is in pairing visuals showing the mundanity of everyday struggles with music that brings to life a contradictory tension. This film, the first to be released, is titled “Sunshine” and shows the inclement weather and obstacles that runners encounter to the tune of “You Are My Sunshine.”
Read More