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    The Blaze Directs “Territory” Music Video

    By SHOOTUpdated:No Comments3188 Views

    The directing/producing duo The Blaze, consisting of cousins Jonathan Alric and Guillaume Alric, turned out this “Territory” music video featuring their music.

    Produced by Iconoclast, “Territory” introduces us to a young Muslim man who returns home, reuniting with family and friends in what appears to be a remote part of the world. The protagonist is charismatic, angry yet sensitive, with his wide range of emotions on display in “Territory” through a mix of visuals and music.

    "Territory" earned The Blaze inclusion into the 2017 Saatchi & Saatchi New Directors' Showcase. The video also won the Film Craft Grand Prix at the Cannes Lions International Festival of Creativity.

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    Credits

    Production Iconoclast, Culver City, Calif. The Blaze (Jonathan Alric, Guillaume Alric), directors; Benoit Soler, DP; Roman Pichon Herrera, producer; Juliette Alleaume, costume and wardrobe stylist. Production Services Deux Horloges

    Media Type:Music Video
    ScreenWork Categories:Music Video
    Video Tags:IconoclastThe Blaze



    West BBDO and Director Mark Molloy Bring WhatsApp’s Privacy Promise To Life

    Monday, May 19, 2025

    This TV spot--part of WhatsApp’s global “Not Even WhatsApp” campaign from agency West BBDO--brings the WhatsApp privacy promise to life by centering on the idea that even the most ordinary messages--voice notes from your mom, badly lit selfies, triple-texts, or late-night confessions--are deeply personal. Thanks to end-to-end encryption, they’re completely private too.

    End-to-end encryption keeps your personal messages and calls between you and the person you’re communicating with. No one outside of the chat, not even WhatsApp, can read, listen to, or share them.

    Mark Molloy of SMUGGLER directed the “Message Privately” :60 which was shot across a range of stunning locations in Mexico City and Sydney. Viewers are taken inside WhatsApp’s point of view--on the other side of your phone screen--where no one can see your messages.

    Matt Miller, CEO and chief creative officer of West BBDO, comments: “We wanted to capture the beauty in the everyday chaos of messaging—the weird voice notes, the emotional late-night texts, the stuff you only share because you know it’s private. That’s the power of WhatsApp, and that’s what this campaign is all about: trust, intimacy, and total freedom to be yourself.”

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