Blinkink and Zombie Studio’s campaign for the Born Free Foundation and UK ad agency Engine aims to raise awareness of the issue of canned hunting. Set to the Academy Award-winning song “Born Free” performed by Matt Monro, this film titled The Bitter Bond tells the story of a lion keeper and her cub that ends in the ultimate betrayal. Its unique animation style is the result of three months’ work by Zombie Studio, which combined the richness and beauty of hand-crafted sets with 3D animation for the film.
Client Born Free Foundation Agency Engine UK Paul Jordan, executive creative director; Steve Hawthorne, Katy Hopkins, creative directors; James Hodson, Jason Keet, creatives; Stefanie Forbes, producer. Production Blinkink, London Zombie Studio, Sao Paulo, Brazil Animation/VFX Zombie Studio, Sao Paulo, Brazil Daniel Sallees, Paulo Garcia, directors; Bart Yates, Natalia Gouvea, exec producers; Lucas Barreto, cinematography; Antonela Castro, Marcio Lovato, producers & set production; Leticia Harumi, producer; Yohann da Geb, CGI lead & lead compositor; Wallan Oliveira, technical supervisor, CG; Anna Caiado, Estevão Teuber, Feppa Rodrigues, Marcelo Fahd, Marcelo Garcia, concept artists; Saulo Brito, storyboard & animatic; Mauricio Sampaio, lead modeler; Danilo Gerard, Tiago Oliveira, modelers; Bruno Monteiro, animation director; Bruna Berford, Bruno Santos, Christian Weckl, Conrado Testa, Francisco Catão, Hannry Pschera, Jonathan Edward, Leonardo Felix, Leonidas Maciel, Marcos Elias, Michel Denis Da Silva, Rodrigo Dutra, animators; Heber Conde, Wallan Oliveira, VFX artists; Adriana Cardozo, Guilherme Sarinho, Wallan Oliveira, compositors.
(Toolbox: Photoshop, SoftImage XSI, ZBrush, Substance Painter, Maya, Houdini, Arnold Render, ThinkBox Deadline, Nuke, After Efects, DaVinci Resolve, Adobe Premiere) Color Grading Psycho n’ Look Marcio Pasqualino, colorist. Sound Design Jungle Ben Leeves, sound designer. Musical Intro Alex Wilson-Thame. Music Song: “Born Free” performed by Matt Monro licensed by Soho Music
Top Spot of the Week: DHSC, MullenLowe UK, Director Tom Tagholm Capture The Fulfillment Of Being An Adult Social Care Provider
Tom Tagholm of Various Films directed this moving piece for the U.K.’s Department of Health and Social Care (DHSC) out of creative agency MullenLowe UK. Focused on adult social care, the public service film delves into the world of care providers and how they connect with those they help. We feel how gratifying it is to assist people in daily tasks, the value it brings to their lives--and to the lives of those who provide this special care. It’s a special career for people who might not have previously considered the role. It’s about a fulfilling job that fulfills lives. There’s a shared, reciprocal energy that emerges from working together in this way. Capturing this dynamic and doing justice to this human story grew out of the creatives and filmmaker spending an extended amount of time in this world--long before any scheduled lensing. At this juncture, there were no cameras, just getting to know those involved--sharing tea and chatting, driven by a curiosity about life. And this facilitated down the line the capturing of real human stories--trying not to get in the way of the natural rhythms of these special relationships as they unfolded. The mission was to recognize and capture all this--and in some cases uncover the significant moments and feelings inside of an apparently normal day. At the same time, the role of adult special care providers isn’t sugarcoated. There are challenges on both sides of the relationship. Yet there is a magic to the seemingly mundane, practical beats in a life--getting from point A to point B, answering emails, shopping, the daily tasks where the connection felt the most vivid and inspiring. One such task was seeing a man in a kitchen, cutting an onion for the first time, experiencing the joy of cooking. The... Read More