Director Raman Djafari of the Blinkink studio curated an international team of 15 artists to craft an animated odyssey for Coldplay’s latest single, “feelslikeimfallinginlove.”
This is a story about two souls finding each other repeatedly in many different forms. Using several animation styles (stop motion, 2D, 3D, digital painting, oil pastels on paper, watercolor, laser cut felt!), the pair travel between worlds in a three-part narrative: Longing, Searching, and Finding.
The music video was a huge global collaboration involving contributors from Switzerland, the U.S., France, Germany, the U.K., Sweden, the Netherlands, and South Korea. Each artist had their own segment to animate, showcasing an incredible breadth of international talent.
A narrative framework was created that allowed each animator to express their unique style with seamless transitions that take the audience through newly constructed worlds.
The transitions required meticulous planning, demonstrating the team’s incredible attention to detail. Each animator initially created the start and end of their scenes, enabling the creation of 16 bespoke transitions that smoothly shift from a pencil-drawn 2D section to a stop-motion sequence of two crabs slow-dancing.
“Animation is so capable of speaking in the language of our thoughts and emotions,” said Djafari. “That is, fluently transcending between feelings, changing perspectives, reflecting the way we as people experience the world or even our dreams. I wanted to make a video that expresses this through the many forms of animation.”
