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    Home » Bloom & Wild Delivers Special Bouquet In Time-Lapse Spot From The Or, Director Shaun James Grant

    Bloom & Wild Delivers Special Bouquet In Time-Lapse Spot From The Or, Director Shaun James Grant

    By SHOOTMonday, January 10, 2022Updated:Tuesday, May 14, 2024No Comments2051 Views
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    This spot–part of the ongoing Bloom & Wild “Care Wildly” campaign out of agency The Or–shows a beautiful bouquet which fades through time-lapse filming to show the two-week life cycle of the flowers in different and beautiful states, from bud to bloom to death. As the flowers curl and droop, the voiceover explains that even when the flowers have faded, the memory of the bouquet will live on. 

    The latest commercial is based on agency research showing that even when flowers fade, the gesture of sending a bouquet lasts much longer in the mind and heart of the recipient–it’s the care that is sent with the Bloom & Wild arrangement that counts.

    Filmed in Estonia, the shoot had three units filming simultaneously across two studio living room homes and another studio capturing macro close-ups of the flowers. Bloom & Wild bouquets were delivered daily for two weeks so that director Shaun James Grant of OB Management could work through the various stages of the filming and work closely with florist Harriet Parry to construct arrangements faithful to the stages they would go through in anyone’s home. One unit filmed live action while the other two filmed the time-lapse footage in locked off rooms, for 72 hours straight, capturing the changes and movement from different angles and distances. 

    Finding the best way to speed up what would be five days of a bouquet’s life and force it to happen in only 50 minutes, took the expertise of a specialist. Rauno Linnamae discovered that the best method to speed up flowers dying, was to dehydrate the flowers at room temperature overnight and then freeze them upside down for a further four hours before they needed to be on set.

    In line with Bloom & Wild’s sustainability commitments, the production operated with a no waste policy and crew routinely took flowers home to loved ones as well as using the dead flowers for compost. When the crew finally wrapped, all leftover flowers were delivered to a local orphanage and a children’s cancer ward. 

    The campaign has been launched in the U.K. and Germany.

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    Credits

    Client Bloom & Wild Agency The Or Kyle Harman-Turner, executive creative director; Nathalie Gordon, creative director Metz Bryan-Fasano, production lead; Katie Wellbelove, Joseph Walker, producers; Sarah Oberman, strategy lead. Production OB Management Shaun James Grant, director; Sam Holms, exec producer; Ryan Morgan, producer; Jacob Moller, DP; Matis Maesalu, production designer; Reino Kuber, Peter Kollanyi, time lapse specialists; Rauno Linnamae, special effects; Harriet Parry, florist. Postproduction Black Kite Thomas Mangham, colorist. Editorial Marshall Street Vanessa Woods, editor. Sound Jungle Studios Alex Wilson, sound designer; James Vella, composer

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Shaun James GrantThe Or



    UNICEF and Artplan Turn Classroom Into A Greenhouse To Show How Climate Change Is Disrupting Education Worldwide

    Friday, December 12, 2025

    Climate change is increasingly affecting children’s access to quality education worldwide. In schools across multiple regions--especially in tropical and low-income countries--extreme heat waves have emerged as a silent barrier, undermining concentration, academic performance, and the physical and emotional well-being of millions of students and teachers. To make this invisible crisis impossible to ignore, UNICEF Brazil set up an immersive installation called “Unlikely Greenhouse” at the Esplanada dos Ministérios, a landmark avenue in Brazil’s capital where federal ministries and major civic demonstrations are located.

    The installation transformed a life-size, scenographic classroom into a literal greenhouse heated to 38°C (100°F), simulating the temperatures many children already face in real classrooms during heat waves. By allowing visitors to feel the discomfort caused by extreme heat, UNICEF sought to demonstrate how rising temperatures are reshaping the basic experience of attending school and to reinforce the urgent need for climate adaptation within educational systems.

    The concept is simple yet powerful: in numerous regions, temperatures are rising to levels that make healthy learning virtually impossible. Under such conditions, schools resemble greenhouses more suitable for cultivating heat-resistant plants than for fostering educational activities.

    Beyond the physical experience, children who visited the greenhouse were invited to participate in educational activities about how climate change affects daily school life. The “Unlikely Greenhouse” project was conceived by ad agency Artplan in Brazil.

    “‘Unlikely Greenhouse’ starts with a direct question: how can scientific data be transformed into an... Read More

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