Titled “Bravo Brian,” this spot for Italian pasta brand La Famiglia Rana conceived by agency BMB London deploys comedy to demonstrate “Italy’s Best Kept Secret,” the slogan for a new U.K. campaign.
Set in Verona, the home of La Famiglia Rana, the commercial features a young couple, Rosa and Brian. The latter is a Brit, desperate to impress his new Italian girlfriend’s family.
At the dining table, Brian tries to pass off delicious La Famiglia Rana Tortelloni as his own “family recipe,” until a surprised Rosa states that his pasta tastes “just like Mamma’s,” while her father agrees, adding that it “even looks like Mamma’s”.
As Rosa and her father describe the similarities between Brian and the Italian matriarch’s “homemade” pasta, a series of intense and knowing looks pass between Brian and Rosa’s mamma.
When Brian leaves the table to refill a water carafe, mamma corners him in the kitchen–and we realize that both Brian and Mamma have been cooking La Famiglia Rana’s fresh filled pasta and passing it off as their own creation. Brian and mamma mutually agree to keep their secret from the rest of the family
David Kerr, a BAFTA winner, directed via Hungry Man while Oscar-nominated Seamus McGarvey served as cinematographer.
Matt Lever, chief creative officer of BMB, said, “It was a pleasure to work so closely with the Rana family to create this heartwarming TV ad that brings to life the La Famiglia Rana brand values so beautifully. By revealing “Italy’s Best Kept Secret”, we’re hoping that people across the UK will start to enjoy this absolutely delicious fresh filled pasta as regularly as the people of Italy do.”
Client La Famiglia Rana Agency BMB Matt Lever, chief creative officer; Jordan Down, Will Marsden, creative directors; Clancie Brennan, sr. producer; Cristina Artiz, sr. strategist; Ted Smith, head of design; Sam Peel, designer. Production Company Hungry Man David Kerr, director; Stephen Johnson, producer; Matt Buels, exec producer; Seamus McGarvey, DP; Massimo Cantini Parrini, costume designer. Editorial Work Editorial Bill Smedley, editor. Postproduction & Sound Absolute Matt Turner, colorist; Anthony Abbott, color assist; Rich Martin, sound designer; Daniel Panayi, sound assist; Jasmine Cooper, 2D Flame artist; Belinda Grew, exec producer; Dannica Green, jr. producer. Service Company Diaviva
We Are Pi Rolls Out Trailer For Nike-Backed Feature On Athletes With Olympic and Paralympic Dreams
Amsterdam-based creative agency We Are Pi debuted the trailer for Crois Pas Qu’on Dort (Don’t Think We’re Sleeping in English), an inspiring feature-length story of three young French athletes in the lead-up to the Paris 2024 Olympics and Paralympics. The 90-minute French language film, which was developed and produced by We Are Pi with the support of Nike, will premiere in mid January 2025 followed by a release in theaters at the end of January. It follows three protagonists from Paris and its suburbs: Charles-Antoine, a runner with an intellectual disability who won Gold at the Tokyo Paralympics and is competing in this year’s Paralympics; and Leyna and Maysane, French twin sisters and heirs to their Laotian-Algerian family’s very own taekwondo dynasty who are coached by their father and dream of competing in taekwondo at Paris 2024. The athletes were followed by a film crew over the course of five years, recording how their stories, their lives and their sporting achievements unfold over time. The film combines the rawness and intimacy of their everyday lives with the audacity of their sporting dreams, with their stories culminating at the Paris 2024 Olympic and Paralympics. Crois Pas Qu’on Dort was created with the aim of inviting a new generation of athletes in France into sport by inspiring them with the stories of our protagonists and the transformative power that sport had on their lives. The production began over seven years ago in 2017 with nearly two years of extensive casting sessions that involved viewing around 500 profiles of athletes. Two directors, Nick Walters and Lou Marillier, English and French, respectively, subsequently followed the selected young protagonists closely as they pursued their... Read More