This ode to summer shows how BMW fits into the joys of the season, driven by a soundtrack created by Q Department.
John Hillcoat of Serial Dreamer directed for Goodby Silverstein & Partners, San Francisco.
Credits
Music/Sound: Q Department, New York Sound Design Brian Emrich, sound designer; Audio Post: Lime Studios, Santa Monica, Calif. Rohan Young, mixer; Ben Tomastik, assistant mixer; Agency: Goodby Silverstein & Partners, San Francisco; Production: Serial Pictures, Los Angeles; John Hillcoat, director
Screenwork Type:Top Ten Chart
Video Tags:Top Ten Music Tracks
Serena Williams, LePub, Dolsten & Co. Put Old U.S. Open Tickets Back In Play Courtside
Heineken® is bringing a new approach to fan connection this summer. Whether it be music, movies or sport--only the biggest fans keep their old tickets as mementos. Now, Heineken is bringing 23-time Grand Slam champion and Heineken 0.0 Global Ambassador Serena Williams’ biggest fans together by re-activating her past tickets for this year’s U.S. Open. As an extension of Heineken’s “Fans Have More Friends” campaign and in partnership with the tennis icon, Second Serve Tickets revives tickets from any of Williams’ past U.S. Open tournaments for a chance to score a seat in the exclusive Heineken Suite at Arthur Ashe Stadium at the 2026 US Open. Fans at the 2026 U.S. Open can also purchase limited-edition Heineken 0.0 cans inspired by the ticket designs from Serena Williams’ six US Open championship wins, available exclusively at the 2026 US Open starting Monday, August 24 (while supplies last) alongside the full Heineken portfolio. Simon Dolsten of Dolsten & Co. directed this hero spot--from creative agency LePub New York--which meshes live action and animation with Williams in the starring role. Read More
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