Slack’s new features come to life with song and dance in “The Big Meeting,” a comedic musical that charmingly illustrates how the popular workplace communications platform makes productivity easier. Brand New School developed the creative concept by working directly with the brand.
In the film, directed and co-written by Brand New School’s Chris Dooley, a sales team uses Slack to prepare for a customer meeting, and a central character insists on making it a big production–literally–by lyrically calling for fancy graphs, searching through files and emails, and gathering the stats, and sparkling water, he believes will make the meeting successful. Meanwhile, his co-workers use Slack’s tools and features to get work done, with the film coming to a close as the lead realizes that all he needs is Slack; thus the tagline: “Productivity without the big production.”
Dooley said, “We’ve been working directly with Slack for about three years, so we have a deeply personal insight into the platform, the wonderful people running it, and their priorities. When they said they wanted to focus on productivity, we identified early on that there is a misconception that peak productivity requires non-stop work. Based on this insight, we pitched a musical that playfully illustrates the fallacy of constant work leading to optimal productivity, and Slack was on board with it; it represented the tone, voice, and strategy everyone wanted.”
