Brian Billow of production house O Positive directed and came up with the creative premise for this AICP Awards call-for-entries film which underscores that winning an AICP honor–and getting your work into the archives of the Department of Film at The Museum of Modern Art (MoMA)–is pretty heady stuff. And it’s gone to the head of a few notable creatives who have taken on alternate personalities such as Pete Favat, chief creative officer of Deutsch North America, channeling his inner Andy Warhol, even renaming the ad agency The Factory (the moniker for Warhol’s famous art studio in NY).
Also swept away by their work being recognized in perpetuity by MoMA are Susan Credle, global CCO of FCB, who we see assuming the persona of Frida Kahlo, and Keith Cartwright, ECD, 72andSunny, who’s become Jean-Michele Basquiat.
The entry deadline for this year’s AICP Awards is March 9, with an extended deadline of March 16 (late fees will apply for the latter). The AICP Awards premiere during AICP Week, June 12-14 in New York. The AICP Next Awards debut on the evening of June 12 at The Tishman Auditorium. The AICP Show gala premieres on June 14 at MoMA.
Credits
Client AICP Awards Production O Positive Brian Billow, director/creative director/creative concept; Adam Kimmel, DP; Ralph Laucella, executive producer; Devon Clark, head of production; Craig Repass, line producer; Matt Willson, production supervisor. Editorial Arcade Edit Sean Lagrange, editor; Adam Parker, producer; Glen Montgomery, assistant editor; Crissy DeSimone, exec producer; Damian Stevens, managing director. Online/VFX/Color Timber Jonah Hall, Kevin Lau, creative directors/partners; Sabrina Elizondo, exec producer; Jillian Lynes, producer; Miles Kinghorn, colorist; Brian Shneider, Flame artist; Brandon Harden, Flame assist; Jeff Willette, CG; Chris Kong, Daniel Svaboe, Nuke; Cris Kong, After Effects. Music JSM Music Sound Design COPILOT Music + Sound Jason Menkes, exec producer; Ravi Krishnaswami, creative director. Audio Post Heard City Jeremy Siegel, mixer; Andi Lewis, producer; Sasha Awn, exec producer. Cast Pete Favat, North American CCO, Deutsch, as “Andy Warhol”; Susan Credle, global CCO, FCB, as “Frida Kahlo”; Keith Cartwright, executive creative director, 72andSunny as “Jean-Michele Basquiat”
Violence against women is rooted in gender and relationship models based on control and emotional dependence: this is the starting point for the development of the awareness-raising campaign “Getting Ready,” ideated for Sephora Italia by creative agency LePub and directed by Juul Op den Kamp.
Psychological violence manifests itself through constant and repeated behaviors aimed at controlling and subduing the partner. When we talk about gender-based violence, the focus is often on the physical side. However, not enough is said about the first signs of abusive behavior, especially from a psychological point of view, which are mostly subtle.
The objective of LePub and Sephora Italia’s “Getting Ready” campaign is deliberately simple and direct: to encourage awareness of what are called “Early Signs,” being the first signals of gender-based violence. Taking care of one’s outward appearance, the way one dresses and wears make-up, are powerful means of expressing one’s identity and are often the subject of abusive controlling behavior. Sephora believes in the right of every woman to be able to express herself freely and has once again decided to turn the spotlight on this issue through a campaign with a strong emotional impact.
“The topic addressed in this campaign is a sensitive one, unfortunately of a tragic relevance that cannot leave us indifferent. Signs of violence must be scrupulously observed, properly recognized and promptly interrupted. It starts with a comment, continues with an insult and finally culminates in a concrete act, a dramatic phenomenon that we are forced to read about every day in our newspapers. This is why it is absolutely necessary to act and talk about it: if our message reaches and supports even one... Read More
